Most experts are predicting a decline in advertising spending this coming year, except on the Internet, where huge gains are forecast, according to a report in today’s New York Times .Steve King, worldwide chief executive at ZenithOptimedia, part of the Publicis Groupe, cut his growth forecast for 2005 to 2.9 percent over 2004 from a previous estimate of 3.6 percent, citing higher oil prices and the lingering effects of this past hurricane season. He also cut his forecast for 2006 to a gain of 5.1 percent from 2005 compared with his previous forecast for a gain of 5.7 percent.But on the Internet, King predicted a 15 percent increase in 2005 compared with 2004 and a 22 percent increase in 2006 compared with 2005. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe “Even more conservative advertisers are starting to use [the Web] regularly,” said King, “as part of their marketing mix.” –David Rosenbaum Related content brandpost Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations The CTO of SAP shares his experiences and learnings to provide actionable insights on navigating the GenAI revolution. By Juergen Mueller Sep 29, 2023 4 mins Artificial Intelligence feature 10 most in-demand generative AI skills Gen AI is booming, and companies are scrambling to fill skills gaps by hiring freelancers to make the most of the technology. These are the 10 most sought-after generative AI skills on the market right now. By Sarah K. White Sep 29, 2023 8 mins Hiring Generative AI IT Skills feature Top 17 cloud cost management tools — and how to choose Cloud cost analysis tools help your organization keep on top of its overall cloud use and associated costs, which can add up rapidly. By Peter Wayner Sep 29, 2023 14 mins Cloud Management Cloud Computing news CIO Announces the CIO 100 UK and shares Industry Recognition Awards in flagship evening celebrations By Romy Tuin Sep 28, 2023 4 mins CIO 100 Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe