The New York Times reports today that shoppers trying to avoid crowded malls and stores spent 26 percent more money online over the Thanksgiving weekend than they did in 2004.
Consumers spent $925 million on retail websites from Thursday to Sunday, according to comScore Networks, a market research firm.
And they kept right on shopping at work Monday, retailers said, with 15 million workers shopping online from their offices (up from 11.1 million in 2004), thereby validating the concept of Cyber Monday.
Cyber Monday “is actually taking place,” said Tom Burke, vice president of BarnesandNoble.com, which, along with Staples, said Monday’s sales were the biggest this holiday season. “We are just finally putting a moniker on it.”