Despite the increasing size of the online shopping market, one in four U.S. consumers won’t shop online during the upcoming holiday season because of concerns over buying goods online, according to the results of a survey published on Tuesday.A major concern of consumers when shopping online is a fear that their personal information will be sold to a third party, according to the survey, which was commissioned by the Business Software Alliance and conducted by Forrester Custom Consumer Research. It surveyed 1,099 U.S. consumers. The survey found 79 percent of people worried about such a sale of their information.Another big concern was identity theft (74 percent) and consumers were also worried about spam, credit card fraud and computer viruses, the survey found.Users are turning to technology to fight against some potential online annoyances like spyware and spam. Just over four out of five reported they are running anti-virus software (81 percent) while levels were lower for anti-spyware software (67 percent), e-mail filtering/spam blocker software (65 percent), and firewalls (63 percent). Almost three quarters of users are concerned about buying and selling goods through online auction services, the BSA reported.More details of the survey and tips on how users can protect themselves online can be found at the BSA’s Web site at https://www.bsa.org/usa/ . By Martyn Williams, IDG News Service Related content brandpost Sponsored by SAP Generative AI’s ‘show me the money’ moment We’re past the hype and slick gen AI sales pitches. Business leaders want results. By Julia White Nov 30, 2023 5 mins Artificial Intelligence brandpost Sponsored by Zscaler How customers capture real economic value with zero trust Unleashing economic value: Zscaler's Zero Trust Exchange transforms security architecture while cutting costs. By Zscaler Nov 30, 2023 4 mins Security brandpost Sponsored by SAP A cloud-based solution to rescue millions from energy poverty Aware of the correlation between energy and financial poverty, Savannah Energy is helping to generate clean, competitively priced electricity across Africa by integrating its old systems into one cloud-based platform. By Keith E. Greenberg, SAP Contributor Nov 30, 2023 5 mins Digital Transformation feature 8 change management questions every IT leader must answer Designed to speed adoption and achieve business outcomes, change management hasn’t historically been a strength of IT orgs. It’s time to flip that script by asking hard questions to hone change strategies. By Stephanie Overby Nov 30, 2023 10 mins Change Management IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe