by CIO Staff

Web Sites Build Ad Backlog

Nov 16, 20051 min
BPM Systems

Web Sites are selling out their main pages months in advance, as well as raising rates. The Wall Street Journal reports that Yahoo, AOL and MSN are actually selling ad space over a year in advance and according to Joanne Bradford, the chief media revenue officer at MSN, there is a supply issue. Sean Finnegan, U.S. Director of OMD Digital, said that the price for ads on premium web pages is starting to reach Super Bowl proportions. Read more.

By Paul Kerstein