Yahoo Inc. is testing what it calls “social commerce” capabilities to its Yahoo Shopping product comparison Web site, the Sunnyvale, California company plans to announce on Tuesday.The new test features are designed to let Yahoo Shopping users create, find and share product information, such as reviews and recommendation lists, said Rob Solomon, vice president of Yahoo Shopping Group.One new feature, called Pick Lists, lets users create their own Web page within Yahoo Shopping (http://shopping.yahoo.com) where they can create lists populated with any of the about 90 million products found on the site, along with descriptions, reviews and notes. As in a Web log, users can comment on others’ Pick Lists and subscribe to them via RSS (Really Simple Syndication). Later, Yahoo plans to establish a revenue-sharing program in which a Pick List publisher would get a cut every time a user clicks over to a merchant site from his or her Pick List, Solomon said. Reviews have existed on Yahoo Shopping for years, but they are attached to the corresponding products, so that reviews of an iPod would appear when a user searches for that product. A Pick List, however, is focused on the likes and dislikes of individual users, which is a different approach and promotes a social commerce experience, Solomon said.Meanwhile, the Shoposphere is a new area of Yahoo Shopping where Pick Lists are aggregated, creating a shopping social network users can visit to search for products that have been reviewed and listed by other shoppers. Other new and improved features on Yahoo Shopping include:— A streamlined user interface;— The ability to create lists of favorite products that the user can share with a select group of acquaintances, as opposed to Pick Lists, which are available for all visitors to see;— The placement of coupons, rebates and other offers next to corresponding products, instead of being located in a separate section of the Web site;— Mobile access to Yahoo Shopping;— Open application programming interfaces (APIs) to let external developers integrate Yahoo Shopping features with their own applications. Yahoo Shopping competes against eBay Inc.’s Shopping.com, Google Inc.’s Froogle, Shopzilla Inc. and PriceGrabber.com LLC. By Juan Carlos Perez, IDG News Service Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe