Cranberry growers harvested an estimated 649 million pounds of the traditional Thanksgiving fruit this year. But making a living from the berries isn’t easy. Prices slumped earlier in the decade, and now energy costs are eating into profits. “Growers have been aggressive in looking for ways to save money,” says Jeff LaFleur, executive director of the Cape Cod Cranberry Growers Association, and they’re turning to IT for help.One problem growers face is that cranberries are vulnerable to frost. Watering protects the berries, so on cold nights, growers can spend hours tending to pumps. To relieve this burden, a few Massachusetts growers have been experimenting with a system called Irrigation Automation, which uses wireless technology and the Internet to control irrigation. Kevin Connolly, a Massachusetts GPS technology dealer, got the idea for the system during a sales call two years ago. The fleet manager for grower A.D. Makepeace told Connolly that he wished the company had a way to start its pumps remotely. The pumps are driven by automobile engines, so Connolly rigged the pumps with GPS devices that enabled the grower to operate them with a cell phone, similar to the way cars can now be started remotely. The current version of the system is Web-based, allowing growers to program the pumps according to date, time and temperature recorded by remote sensors. Now Connolly is working on enhancements that will allow users to adjust watering schedules according to rainfall and wind conditions.George Rogers, VP of A.D. Makepeace, says he expects the system will cut his irrigation-related labor by 80 percent. And by using water more effectively, Rogers says, growers may eventually be able to increase their crops. Recently, the U.S. Department of Agriculture gave LaFleur’s group nearly $187,000 to expand deployment. Related content BrandPost Are tech layoffs inevitable, or can your company avoid them? Despite tech industry layoffs, one ITSM company remains committed to growth and expansion of internal teams. The company’s successful endeavor is largely credited to one difference between TOPdesk and other tech organizations. By TOPdesk Mar 30, 2023 6 mins IT Leadership Analysis CIOs must evolve to stave off existential threat to their role With LOB leaders learning tech faster than CIOs gain business-savvy, IT leaders must strengthen advisory skills, build relationships, and embrace strategic transformation before losing out to business counterparts. By Yashvendra Singh Mar 30, 2023 10 mins Roles Opinion 5 ways AI will transform CRM Recent announcements by Microsoft and Salesforce on how they’re ramping up integration of AI tools into their software offerings mark the start of a revolution in the CRM marketplace. By Martin De Saulles Mar 30, 2023 4 mins Channel Sales CRM Systems Artificial Intelligence Interview From CIO to CX SVP, Cisco’s Jacqueline Guichelaar takes a road less travelled By David Binning Mar 29, 2023 7 mins Careers IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe