Redmond, Wash.-based software behemoth Microsoft this week said it hired Jeff Bell, a marketing executive with DaimlerChrysler, as head of global marketing for its Xbox gaming business, The Wall Street Journal reports.At Chrysler, Bell held the post of vice president, product strategy with Chrysler Group, and was one of the minds behind the company’s “Grab Life by the Horns” and Hemi campaigns, according to the Journal.Bell was also a strong proponent of employing online video games within marketing initiatives, and he helped develop more than 40 such games for promotion of vehicles including the 2005 Jeep Liberty Renegade, among others, the Journal reports.This article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in. Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature 7 ways to spot hidden IT talent within your ranks Your organization has hidden IT superstars in the making — both within and outside IT. Here’s how to find and elevate them for maximum impact. By John Edwards Jun 07, 2023 8 mins Staff Management feature The NBA’s digital transformation is a game-changer The National Basketball Association’s move to Azure cloud is helping improve fan experience and in-game performance due to analytics- and AI-assisted tools aimed at unlocking data’s full potential. By Paula Rooney Jun 07, 2023 9 mins Microsoft Azure Media and Entertainment Industry Digital Transformation case study How Palladium targets tech to better serve the business Palladium Hotel Group has prioritized strategies surrounding its digital transformation, with a focus on two primary objectives: to improve the business and better customize the customer experience. By Nuria Cordon Jun 07, 2023 4 mins CIO Travel and Hospitality Industry Digital Transformation Saudi Vision 2030: Why the Kingdom is becoming a hub in EdTech education By Andrea Benito Jun 07, 2023 5 mins Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe