Redmond, Wash.-based software behemoth Microsoft this week said it hired Jeff Bell, a marketing executive with DaimlerChrysler, as head of global marketing for its Xbox gaming business, The Wall Street Journal reports.At Chrysler, Bell held the post of vice president, product strategy with Chrysler Group, and was one of the minds behind the company’s “Grab Life by the Horns” and Hemi campaigns, according to the Journal.Bell was also a strong proponent of employing online video games within marketing initiatives, and he helped develop more than 40 such games for promotion of vehicles including the 2005 Jeep Liberty Renegade, among others, the Journal reports.This article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in. Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by SAP When natural disasters strike Japan, Ōita University’s EDiSON is ready to act With the technology and assistance of SAP and Zynas Corporation, Ōita University built an emergency-response collaboration tool named EDiSON that helps the Japanese island of Kyushu detect and mitigate natural disasters. By Michael Kure, SAP Contributor Dec 07, 2023 5 mins Digital Transformation brandpost Sponsored by BMC BMC on BMC: How the company enables IT observability with BMC Helix and AIOps The goals: transform an ocean of data and ultimately provide a stellar user experience and maximum value. By Jeff Miller Dec 07, 2023 3 mins IT Leadership brandpost Sponsored by BMC The data deluge: The need for IT Operations observability and strategies for achieving it BMC Helix brings thousands of data points together to create a holistic view of the health of a service. By Jeff Miller Dec 07, 2023 4 mins IT Leadership how-to How to create an effective business continuity plan A business continuity plan outlines procedures and instructions an organization must follow in the face of disaster, whether fire, flood, or cyberattack. Here’s how to create a plan that gives your business the best chance of surviving such an By Mary K. Pratt, Ed Tittel, Kim Lindros Dec 07, 2023 11 mins Small and Medium Business IT Skills Backup and Recovery Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe