Sony unveiled its first digital single-lens reflex (SLR) camera, the 10.2-megapixel alpha DSLR-A100.Single-lens reflex cameras use a mirror placed between the lens and the film or image sensor to project the image to the camera’s viewfinder. The mirror moves out of the way when the picture is taken. They typically support interchangeable lenses and are preferred by professional and serious amateur photographers over the compact point-and-shoot models that dominate the digital camera market.One of the camera’s main features is its use of Super SteadyShot, developed by Sony to compensate for camera movement and reduce the number of photographs that turn out blurry. The technology allows more photos to be taken handheld with natural light, rather than requiring a flash or tripod, according to the company.The DSLR-A100 can shoot three frames per second, and can take 750 photos on a full battery charge, Sony said. It accepts both Compact Flash memory cards and Sony’s own Memory Stick Pro and Memory Stick Pro Duo, the latter cards requiring an adapter supplied with the camera. Sony DSLR-A100 Sony said last July that it had begun developing a DSLR model. Competition in the compact camera market is intense, and DSLRs typically carry higher price tags and have better profit margins. There is little compatibility between interchangeable lenses from different camera makers, so users are generally reluctant to switch brands once they have invested in several lenses. The DSLR-A100 is the first under Sony’s new alpha brand name. Sony said the DSLR-A100 camera body will be available for about US$900, with the DSLR-A100K kit, which includes the camera body along with an 18- to 70-millimeter zoom lens, available for about $1,000. Both will ship in the United States in July, the company said. -Steven Schwankert, IDG News Service(Martyn Williams, also of the IDG News Service, contributed to this report.) For related news coverage, read Sony to Unveil Its 1st DSLR Camera.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Who’s paying your data integration tax? Reducing your data integration tax will get you one step closer to value—let’s start today. By Sandrine Ghosh Jun 05, 2023 4 mins Data Management feature 13 essential skills for accelerating digital transformation IT leaders too often find themselves behind on business-critical transformation efforts due to gaps in the technical, leadership, and business skills necessary to execute and drive change. By Stephanie Overby Jun 05, 2023 12 mins Digital Transformation IT Skills tip 3 things CIOs must do now to accurately hit net-zero targets More than a third of the world’s largest companies are making their net-zero targets public, yet nearly all will fail to hit them if they don’t double the pace of emissions reduction by 2030. This puts leading executives, CIOs in particul By Diana Bersohn and Mauricio Bermudez-Neubauer Jun 05, 2023 5 mins CIO Accenture Emerging Technology case study Merck Life Sciences banks on RPA to streamline regulatory compliance Automated bots assisted in compliance, thereby enabling the company to increase revenue and save precious human hours, freeing up staff for higher-level tasks. By Yashvendra Singh Jun 05, 2023 5 mins Digital Transformation Robotic Process Automation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe