Dell, the world’s largest producer of PCs by market share, on Wednesday debuted three new PCs meant for users looking for extra power to play games, listen to music and download video—who are also willing to pay a bit extra for it, Reuters reports.Alex Gruzen, senior vice president of Dell Product Group, said the company targeted “a more discerning, premium customer” with its new XPS M1210, XPS M2010 and XPS 700 PCs, according to Reuters.The release of the new products is Dell’s latest move in an effort to retain its king-of-the-hill title in the PC space, amid mounting pressure from competitors and, in turn, decreasing PC prices.The Dell XPS M1210 and XPS M2010 are multimedia-ready notebook computers, and they’ll start at $1,300 and $3,500, respectively, Reuters reports. The XPS M2010 features a 20-inch widescreen, high-definition display and eight speakers, as well as a number of other specialized features, according to Reuters. Dell XPS M2010 The XPS 700 was designed specifically to run games, and it will go for between $2,300 and $3,500 for out-of-the-box models, Reuters reports.In recent days, Dell has focused on building its product line of gaming-focused PCs, which typically require significantly greater processing power and higher quality graphics cards, and can retail for as much as 10 times the cost of an average desktop PC, according to Reuters. For related news coverage, read New Dell Factory Doubles Co.’s Capacity in China and Dell to Open Two Mall Stores as Test. Dell XPS M10210 Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Dell XPS 700 Related content feature 7 ways to spot hidden IT talent within your ranks Your organization has hidden IT superstars in the making — both within and outside IT. Here’s how to find and elevate them for maximum impact. By John Edwards Jun 07, 2023 8 mins Staff Management feature The NBA’s digital transformation is a game-changer The National Basketball Association’s move to Azure cloud is helping improve fan experience and in-game performance due to analytics- and AI-assisted tools aimed at unlocking data’s full potential. By Paula Rooney Jun 07, 2023 9 mins Microsoft Azure Media and Entertainment Industry Digital Transformation case study How Palladium targets tech to better serve the business Palladium Hotel Group has prioritized strategies surrounding its digital transformation, with a focus on two primary objectives: to improve the business and better customize the customer experience. By Nuria Cordon Jun 07, 2023 4 mins CIO Travel and Hospitality Industry Digital Transformation Saudi Vision 2030: Why the Kingdom is becoming a hub in EdTech education By Andrea Benito Jun 07, 2023 5 mins Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe