Dell, the world’s largest producer of PCs by market share, on Wednesday debuted three new PCs meant for users looking for extra power to play games, listen to music and download video—who are also willing to pay a bit extra for it, Reuters reports.
Alex Gruzen, senior vice president of Dell Product Group, said the company targeted “a more discerning, premium customer” with its new XPS M1210, XPS M2010 and XPS 700 PCs, according to Reuters.
The release of the new products is Dell’s latest move in an effort to retain its king-of-the-hill title in the PC space, amid mounting pressure from competitors and, in turn, decreasing PC prices.
The Dell XPS M1210 and XPS M2010 are multimedia-ready notebook computers, and they’ll start at $1,300 and $3,500, respectively, Reuters reports. The XPS M2010 features a 20-inch widescreen, high-definition display and eight speakers, as well as a number of other specialized features, according to Reuters.
Dell XPS M2010
The XPS 700 was designed specifically to run games, and it will go for between $2,300 and $3,500 for out-of-the-box models, Reuters reports.
In recent days, Dell has focused on building its product line of gaming-focused PCs, which typically require significantly greater processing power and higher quality graphics cards, and can retail for as much as 10 times the cost of an average desktop PC, according to Reuters.