Sometimes innovative ideas are really simple. Here’s one: an RFID chip with a perforated edge that allows consumers to tear off a part of the antenna after purchasing an item and immediately reduce the distance of the signal, thus easing privacy concerns. The Clipped Tag label is the brainchild of Paul Moskowitz, an inventor and researcher at IBM.Ultra-high frequency radio frequency identification (RFID) tags are generally readable at distances up to 30 feet (9 meters), but the Clipped Tag innovation reduces that distance to between 1 and 2 inches. “This means that the tag can only be read if the consumer holds the tag up to a reader,” Moskowitz said Wednesday. “It puts choice in the hands of the consumer.” Numerous retailers, including Metro in Germany and Wal-Mart Stores in the United States, view RFID as a way to manage the huge flow of merchandise in and out of stores more effectively, while at the same time reducing inventory losses and labor costs. But privacy and civil liberties advocacy groups worry that the smart tag technology could create an Orwellian world in which sales clerks or law-enforcement officials could remotely read a handbag’s contents or track a consumer’s whereabouts. Technology is afoot to deactivate tags permanently, such as the EPCglobal Gen2 “kill” command, but systems like these also have some disadvantages. Data in killed tags can’t be retrieved, posing a problem for product recalls or returns.With Clipped Tag technology, the data remains intact, but its remote readability is dramatically reduced. What does it look like? Imagine a price tag with a small notch, like the one on a bag of potato chips. If you want to turn the long-range RFID chip into a short-range one, tear along the perforated edge and remove a portion of the antenna. It’s as simple as that. What’s more: “You have a visible indication that you have altered the tag,” said Moskowitz.IBM has tested the commercial adaptability of the Clipped Tag system with Marnlen Management, which manufactures RFID labels, and Printronix, a producer of printing systems.-John Blau, IDG News ServiceCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Zero-trust: Why You Shouldn’t Ignore Your Print Environment By Canon Business Solutions Jun 07, 2023 5 mins Zero Trust news Salesforce CEO Benioff shakes up executive team with new hires Six months after the company lost its co-CEO and announced it was laying off 10% of its global workforce, Salesforce’s top team is undergoing a major personnel change. By Charlotte Trueman Jun 07, 2023 3 mins Technology Industry Enterprise Applications opinion Cisco debuts bold portfolio of network, security, and observability solutions and previews generative AI capabilities for Webex and Security Cloud Cisco’s innovative technologies help connect the dots of its network- and cloud-based ecosystem. By Pete Bartolik Jun 07, 2023 4 mins Cloud Security brandpost Help wanted: IT tools and talent for building a multicloud estate Like all trade workers, IT leaders need the right tools and skills to succeed in a multicloud world characterized by application and data sprawl. By Chad Dunn, Vice President, Product Management, Dell APEX Jun 07, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe