Sun Microsystems has created a new vice-presidential post for eco-responsibility, reflecting the company’s strategy to focus on environmental friendliness as a competitive differentiator. David Douglas will return to Sun to take up the position.Douglas will assume responsibility for the strategy and execution of environmental initiatives across the company, including enhancements to Sun’s products in the areas of energy efficiency, cooling technologies, product recycling and clean manufacturing, the company said. He will report to Greg Papadopoulos, the company’s chief technology officer and executive vice president of research and development.Technology companies including Advanced Micro Devices, Hewlett-Packard, IBM and Sun set up an environmental project called The Green Grid in April. The project aims to reduce power and cooling requirements in computer data centers. The project is to announce next month a formal metric for measuring energy consumption of servers.Douglas returns to Sun, where he worked previously in a variety of senior engineering and technology management positions in both systems and software, including vice president of engineering for Sun’s Solaris operating system. In 2001, Douglas cofounded ConnecTerra, a startup in radio frequency identification middleware technology, and when ConnecTerra was purchased by BEA Systems in 2005, he became BEA’s chief architect for WebLogic in October 2005. -John Ribeiro, IDG News ServiceFor related news coverage, read Dell Jumps on the AMD ‘Green Grid” Bandwagon. Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications Certifications Certifications Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe