Sun Microsystems has created a new vice-presidential post for eco-responsibility, reflecting the company’s strategy to focus on environmental friendliness as a competitive differentiator. David Douglas will return to Sun to take up the position.Douglas will assume responsibility for the strategy and execution of environmental initiatives across the company, including enhancements to Sun’s products in the areas of energy efficiency, cooling technologies, product recycling and clean manufacturing, the company said. He will report to Greg Papadopoulos, the company’s chief technology officer and executive vice president of research and development.Technology companies including Advanced Micro Devices, Hewlett-Packard, IBM and Sun set up an environmental project called The Green Grid in April. The project aims to reduce power and cooling requirements in computer data centers. The project is to announce next month a formal metric for measuring energy consumption of servers.Douglas returns to Sun, where he worked previously in a variety of senior engineering and technology management positions in both systems and software, including vice president of engineering for Sun’s Solaris operating system. In 2001, Douglas cofounded ConnecTerra, a startup in radio frequency identification middleware technology, and when ConnecTerra was purchased by BEA Systems in 2005, he became BEA’s chief architect for WebLogic in October 2005. -John Ribeiro, IDG News ServiceFor related news coverage, read Dell Jumps on the AMD ‘Green Grid” Bandwagon. Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content BrandPost Why CISOs Are Looking to Lateral Security to Mitigate Ransomware How to fight ransomeware attacks with lateral security By VMware Mar 27, 2023 2 mins VMware Cloud Security Feature State of the CIO, 2023: Building business strategy Despite a focus on core modernization and transformation work, 2023 State of the CIO respondents say CIOs are playing a strategic leadership role with impact that transcends IT. By Beth Stackpole Mar 27, 2023 11 mins CIO Business IT Alignment Digital Transformation Analysis Why data leaders struggle to produce strategic results A recent Gartner survey of data and analytics leaders found that fewer than half think their teams are effective at providing value to their organizations. Here’s how to change that equation. By Thor Olavsrud Mar 27, 2023 8 mins Chief Data Officer Data Management IT Leadership BrandPost How Infosys and Tennis Australia are harnessing technology for good By Veronica Lew Mar 26, 2023 6 mins Infosys Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe