Financial troubles at Delta, United Airlines and JetBlue are raising the profiles of CIOs at these companies.In March, JetBlue\u2019s Todd Thompson was promoted to senior VP and CIO. He reports to the low-cost airfare provider\u2019s CFO, John Owen. Thompson first boarded JetBlue in January 2004 as VP of IT (replacing Jeff Cohen, JetBlue\u2019s first VP of IT) and was named CIO last year. The company also promoted Tim Hickey from director of IT to VP of IT operations. He reports to Thompson. The appointments came six weeks after JetBlue announced a $20 million loss for 2005.Also in March, United CIO Gary Kelly saw his role expand. Senior VP of Strategic Sourcing Rick Poulton announced his resignation from the Chicago-based carrier, and Kelly is now responsible for strategic sourcing, continuous improvement, industrial and process engineering, and operations research in addition to IT. United exited bankruptcy in February. Kelly, former Sears Roebuck CIO, joined United last fall, replacing Nirup Krishnamurthy, who left United to join asset management services provider Northern Trust as its executive VP and CTO.At Delta, Shirley Bridges was promoted from COO to president and CEO of the airline\u2019s IT subsidiary, Delta Technology, a week before Delta released its 2005 earnings in February. Bridges was also named the airline\u2019s CIO. Her predecessor, Brian Leinbach, left his post as senior VP and CIO of Delta and president and CEO of Delta Technology late in 2005. Bridges is the third CIO in a little over a year for Delta\u2014Curtis Robb, who held the job for three years, retired April 2005.Steve Kendrick, a recruiter with Spencer Stuart, says it\u2019s common for airlines to look internally for talent during trying times. \u201cWhen you need someone to participate at a senior level in a time of crisis, you want someone who\u2019s credible, understands the business and has good relationships internally,\u201d he says.