Some Chinese Internet users aren’t happy with Google’s recently announced Chinese name, and they’ve started an online petition to express their displeasure.“We love Google, but we don’t love Guge,” said the message atop the NoGuge.com website, referring to Google’s Chinese name. By mid-morning on Monday, more than 7,000 users had signed the petition—a tiny fraction of China’s 110 million Internet users.Guge, which incorporates the Chinese characters for “valley” and “song,” is an allusion to traditional songs that celebrate a rich harvest. But many Chinese Internet users find the name just doesn’t sound right to them. “The name Guge makes us feel bad, it disappoints us,” the website said. “Google are you listening?”Among a list of alternative names for Google posted on NoGuge.com, the most popular was Gougou, a slang term for Google that literally means “dog dog.” Gougou received 2,774 votes out of 28,942 cast in an informal poll. The second most-popular pick was Google, followed by Goule, which means “enough.” Google addressed the question of its Chinese name in an April 21 post on its official Chinese blog. The post, written by a Google China employee named Cui Jin, said Google wasn’t defined by its Chinese name. Citing her father’s inability to remember Google’s name as an example of why Google needed a Chinese name, Cui said the name Guge finally allows him to tell people where his daughter works.She also offered one explanation for why Google didn’t choose Gougou as its Chinese name. “Gougou may sound like a cute name, but Google’s Chinese name must be a company name, product name, brand name, and a Web site name; Gougou is just not appropriate,” Cui wrote.-Sumner Lemon, IDG News ServiceFor related news coverage, read Google CEO Defends Co.’s China Censorship and Google’s Revenue, Earnings Up in Q1.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature Expedia poised to take flight with generative AI CTO Rathi Murthy sees the online travel service’s vast troves of data and AI expertise fueling a two-pronged transformation strategy aimed at growing the company by bringing more of the travel industry online. By Paula Rooney Jun 02, 2023 7 mins Travel and Hospitality Industry Digital Transformation Artificial Intelligence case study Deoleo doubles down on sustainability through digital transformation The Spanish multinational olive oil processing company is immersed in a digital transformation journey to achieve operational efficiency and contribute to the company's sustainability strategy. By Nuria Cordon Jun 02, 2023 6 mins CIO Supply Chain Digital Transformation brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe