Samsung Electronics is planning to invest US$220 million in a new semiconductor production line at its existing facility in Austin, Texas, the company said Friday.The new line will focus on production of memory chips for the North American market. Samsung is a major manufacturer of both dynamic RAM (DRAM)\u00a0chips for personal computers and NAND flash memory chips that are used in memory cards, and a wide range of consumer electronics products.Production is due to begin in the third quarter of 2007, and Samsung hasn\u2019t yet decided which of the two memory technologies will be first off the manufacturing line, said Kim Il Ung, vice president of Samsung\u2019s semiconductor business, in a conference call. Samsung will look at market demand at the end of this year and make that decision, he said.During the first three months of this year, Samsung saw its memory chip sales decline 16 percent, it said Friday. Price drops in NAND flash memory hit results, although a quicker-than-expected adoption of DDR2 (double data rate, second generation) memory by PC makers helped its memory business.For the remainder of 2006, Samsung said it expects to see demand for DRAM chips increase 45 percent over 2005 as computer makers put more memory into new systems. The average amount of memory in computers was 705MB during the first quarter, compared to 552MB in the same period last year.The NAND flash market is expected to benefit from greater demand due to the lower prices and the planned launch of portable media players and MP3 music players that pack as much as 8GB of memory, the company said. Consumers are also expected to buy higher-capacity flash memory cards for their digital cameras, thus helping market growth.-Martyn Williams, IDG News ServiceFor related news coverage, read Samsung Reports Higher Q1 Sales, Profits, Samsung to Launch Q1 Ultra Mobile PC in May and Sony, Samsung Plan $2B LCD Plant.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage.