On Thursday, Sprint Nextel will launch a new GPS-based service that allows parents to track their children via cell phones or other mobile devices, making the company the first wireless provider in the United States\u00a0to offer its own child-location service, the Associated Press reports via the New York Post.The Family Locator Service uses GPS technology to enable parents to keep tabs on up to four cell phones using the Web or their own phone or mobile device, the AP reports. Parents can even use the service to pinpoint a child\u2019s location at a given time on a digital map, according to the AP.The service also allows parents or guardians to set alerts that are sounded if children\u00a0are not where they\u00a0are supposed to be a certain time, and a text message is sent to the children\u2019s phone whenever a parent searches for and locates them, the AP reports.WaveMarket offers the software for $9.99 a month, and it can be downloaded\u00a0to 17 different phones, the AP reports. It\u00a0can locate nearly 30 GPS-enabled products, according to the AP.Sprint representatives were quick to dismiss the privacy issues associated with the new service, the AP reports.\u201cIt\u2019s not about tracking. It\u2019s not about monitoring,\u201d Dan Gilmartin, Sprint\u2019s marketing manager for location-based services, told the AP. \u201cIt\u2019s about giving parents and caregivers peace of mind that they\u2019re able to find their children\u2019s location.\u201dGilmartin noted that the Family Locator Service could be employed to keep tabs on elderly people as well, according to the AP.Child-location products are already offered by companies like Wherify and Teen Arrive Alive, and CATS Communication last week said it plans to debut a service that alerts parents when their child nears the residence of a registered sex offender, the AP reports.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage.