Google, the world’s leading search giant, said on Wednesday that it has inked a pact with XM Satellite Radio to enable Google AdWords customers to automatically place advertisements into programming on XM’s talk radio stations, Reuters reports. Under the deal, Google AdWords advertisers will have access to XM’s more than 7 million subscribers on talk-based stations like the Major League Baseball channel, according to Reuters. XM will also have access to Google’s many advertisers, and it will likely be able to boost its ad revenue accordingly, leading to reduced ad processing fees, Reuters reports.The deal will enable Google advertisers to insert ads into terrestrial and satellite programming spots via Google’s dMarc network, which the Mountain View, Calif.-based search giant plans to combine with AdWords before the end of 2006, according to Reuters.Neither Google nor XM provided Reuters with a comment. Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by SAP Innovative integration drives automotive group to SAP awards Using SAP Build Process Automation, China Grand Automotive Services Group Co., Ltd. accelerated and streamlined processes for its 700+ dealerships, saving time and costs while earning recognition for its innovation. By Tom Caldecott, SAP Contributor Dec 11, 2023 4 mins Digital Transformation news Concerns remain even as the EU reaches a landmark deal to govern AI Experts believe the new regulation would add a significant compliance burden on businesses as some argue it could even stifle the growth of the rapidly developing technology. By Gagandeep Kaur Dec 11, 2023 7 mins Regulation Artificial Intelligence feature CIOs grapple with the ethics of implementing AI With ethical considerations around AI use increasingly top of mind, IT leaders are developing governance frameworks, establishing review boards, and coming to terms with the difficult discussions and decisions ahead. By Esther Shein Dec 11, 2023 13 mins Generative AI Data Governance IT Governance feature Reed Smith turns to AI for lawyer staffing solution The legal firm’s Smart Resourcing tool helps balance workloads and ensure partners find associates with the right skills and experience, while empowering employees to make connections across the firm’s global footprint. By Sarah K. White Dec 11, 2023 8 mins CIO 100 Legal Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe