Since this story was originally reported, its title has been modified.Movielink, a Santa Monica, Calif.-based Web film service, has inked a pact that enables it to use Sonic Solutions technology to sell movie downloads that its customers can “burn” onto blank DVDs, LATimes.com reports.Movielink is expected to formally announce the deal between it and Sonic Solutions on Monday, which will allow the company to employ Sonic’s DVD-on-Demand software for burning digital copies of films downloaded from the Web to DVD, LATimes.com reports.Sonic, which is operated by five movie studios, has not specified which media firms will provide content for use with the DVD-on-Demand feature, according to LATimes.com. Jim Ramo, Movielink chief executive, said, “This gives consumers a more flexible product while providing copyright holders with adequate protection of their content,” according to LATimes.com.Currently, film enthusiasts who purchase movies via the Internet can rent or buy from a handful of film download services, but that content can only be viewed on their computers or other handheld devices. Movielink offers films for rent for as little as $1.99, and its users purchase movies for as much as $19.99 for newly released titles like Syriana, featuring George Clooney, though pricing details for the DVD-burning capability have not been specified, LATimes.com reports.Movie studios have been hesitant to embrace the Internet sales medium for films because of concerns over piracy and the possible cannibalization of traditional retail store sales, but Sonic Solutions’ technology could help to curb some of the worry because its allows copy-protection technologies to be burned onto any DVD that its users create, according to LATimes.com.Related Link: Warner Bros., Guba to Sell Films, TV Shows OnlineCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by FPT Software Time for New Partnership Paradigms to Be Future-fit By Veronica Lew Dec 06, 2023 5 mins Vendors and Providers brandpost Sponsored by BMC Why CIOs should prioritize AIOps in 2024 AIOps empowers IT to manage services by incorporating AI/ML into operations. By Jeff Miller Dec 06, 2023 3 mins IT Leadership opinion Generative AI in enterprises: LLM orchestration holds the key to success In the dynamic landscape of AI, LLMs represent a pivotal breakthrough. Unlike traditional AI, which demands frequent data updates, LLMs possess the ability to learn and adapt in real-time. This mirrors human learning and positions LLMs as essential f By Shail Khiyara Dec 06, 2023 10 mins Generative AI Artificial Intelligence brandpost Sponsored by Freshworks How gen AI is joining the holiday shopping season One year after the launch of ChatGPT, the retail industry is embracing generative AI to deliver a variety of benefits By Elliot Markowitz Dec 06, 2023 4 mins Generative AI Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe