Left Behind Games, a Christian developer of video games, will release a game in October named Eternal Forces that will link to Apple Computer’s uber-popular iTunes Music Store download service, enabling gamers to purchase songs during play, Macworld UK reports.After a level in Eternal Forces is completed, links to iTunes appear on the screen giving the user a chance to purchase songs that can be added to their customized music lists and even listened to during game play, according to Macworld UK.Troy Lyndon, Left Behind Games chief executive, told Macworld UK, “We believe consumers want choices and prefer interactive advertising, rather than interruptive ads. We are delighted to provide these music links as an added value to our gamers.”Related Links: Apple, Warner Bros. Team Up in iTunes Pact Apple to Announce iTunes Movie Rentals in August?Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe