Apple Computer, maker of the mega-popular iPod media player, is planning to announce the availability of film rentals on its iTunes Music Store on Aug. 7 at its Worldwide Developers Conference, though it will not offer movies for purchase, Think Secret reports.The announcement would be a victory for the movie industry, which has been hesitant to move toward the movie-download sales medium, due to concerns over piracy and the possible cannibalization of retail store sales. Limiting iTunes distribution to rentals only would give the studios more control over their content.Think Secret also claims that Cupertino, Calif.-based Apple has already inked pacts with such studios as Walt Disney, Paramount Pictures and Warner Bros. to offer their content via iTunes, and the company is in talks with additional studios.The announcement is supposed to come on Aug. 7, during Apple Chief Executive Officer Steve Jobs’ keynote speech, according to Think Secret. To assuage some of the studios’ piracy concerns, Think Secret says downloaded movies will likely feature a “time stamp” that enables either a specific number of viewings before deactivation or a specific time period of play before the film is no longer available.Speculation about Apple working with Hollywood studios to offer films on iTunes has been circulating throughout the blogosphere for weeks. In late June, The New York Times reported that Jobs was discussing the possibility with representatives from Warner Bros., Walt Disney, 20th Century Fox and Universal Studios. In a separate Think Secret report, the site also claims that Apple will show off its upcoming second-generation iPod nano at its Worldwide Developers Conference, and the new media players will be available in multiple colors with additional storage capacity.Related Link:Microsoft ’Argo’ iPod Challenger Revealed Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe