Google’s French subsidiary has lost its appeal in a trademark case brought by LVMH MoetHennessy Louis Vuitton, which complained that advertisers were using its name unfairly to sell goods online.In its ruling Wednesday, the Paris Court of Appeals increased the damages it previously awarded to Louis Vuitton to 300,000 euros (US$377,000), from 200,000 euros, and boosted its legal expenses to 60,000 euros from 15,000, Louis Vuitton said.The luxury goods maker had objected to Google accepting payments from third parties for displaying advertisements alongside search results for Louis Vuitton’s trademarks. Google lost an initial ruling in the case in February 2005.The search company is barred from using any Louis Vuitton trademarks in connection to its advertising services on all of its websites accessible from France, Louis Vuitton said. It must also pay for the ruling to be published in four newspapers and on the website. A spokeswoman for Google in France did not immediately respond to a request for comment. Google has said it no longer permits companies to buy advertising keywords if they are the trademarks of other companies.The Louis Vuitton case is one of several that Google has faced related to AdWords. Early last year, its French subsidiary was ordered to pay 75,000 euros in fines and legal costs for selling advertisements alongside searches related to a French travel agent’s trademarks. The company has also been sued on similar grounds in the United States, Germany, Israel, Italy and Austria, it said in a recent U.S. regulatory filing. Yahoo’s sponsored search results division, Overture, has also lost a suit in France for selling advertisements next to the search results for a third party’s brands.-James Niccolai, IDG News Service (Paris Bureau)Related Links: Google’s Checkout Payments System Due Thursday The Enterprise Gets GoogledCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe