Microsoft has further upped the ante in its competition with VMware—the dominant virtualization vendor for x86 servers—by making its Virtual PC product into a free download, and introducing more permissive license conditions for Windows Vista.Virtualization, the ability to run multiple server instances at the same time on a single hardware system, is taking off, with a recent Forrester survey showing that 60 percent of large North American businesses plan to spend money on the technology over the next year.The technology has been popularized for x86 servers since 1998 by VMware, which also offers the most mature virtualization management tools, according to industry analysts.Microsoft is intent on changing the game, however. Its Virtual Server and Virtual PC, based on technology acquired with Microsoft’s purchase of Connectix, don’t have the track record or mature tools of VMware and its partners, according to analysts. But Microsoft believes it can pull off a similar trick with Virtual Server and Virtual PC as it accomplished with Internet Explorer by making them easily available, and ultimately integrating them into the OS.“We don’t try and be the solution for absolutely everyone,” said Alfred Biehler, Microsoft UK’s product manager for management and virtualization technologies. “But for the majority of the market, we believe we’ve got a good solution, especially for the cost-sensitive market.” In April, Microsoft made Virtual Server 2005 R2, the latest version, free to download; as of Wednesday, Virtual PC is also freely downloadable. Microsoft has said it will integrate the technology into Longhorn Server, due next year, within about three months of the product’s launch.Also on Wednesday, Microsoft unveiled some virtualization-related bonuses for customers who sign up for the company’s unpopular Software Assurance volume licensing program.Software Assurance customers pay Microsoft a subscription fee to receive any software upgrades released during a set period, but aren’t guaranteed that any upgrades will be released—and delays have often meant that the upgrades haven’t been released when customers expect.Microsoft has been adding more features to the program to convince customers to sign up; it has also announced that the Enterprise version of Windows Vista will be available only under Software Assurance. In February, Microsoft listed the inclusion of Virtual PC as one of the benefits of buying Vista Enterprise, though Wednesday’s news effectively removes that benefit.Vista Enterprise users will, however, be allowed to install up to four copies of the OS in virtual machines for a single user on a single device, Microsoft said on Wednesday. The license permits competitors’ technologies to be used to create the virtual machines. Previously, users would have needed to buy a license for each copy of Vista running in a virtual machine.Also on Wednesday, Microsoft announced it’s working on Virtual PC 2007, the successor to VPC 2004. The product will support Vista both as host and guest OS, will support 64-bit Windows hosts (but not guests), and will boost performance over VPC 2004. -Matthew Broersma, Techworld.com (London)This article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe