Sony was ranked the best brand in the United States for the seventh year in a row, Harris Interactive said Wednesday.The company’s latest Harris Poll showed Dell retained its second-place ranking, followed by just two other IT companies, Hewlett-Packard in sixth place and Apple Computer, which entered the list in 10th place.By comparison, Coca-Cola, which is universally recognized as one of the leading global brands, came in third in the poll.Strong brand recognition has helped Sony, which is in the midst of a turnaround under Howard Stringer, the chief executive officer appointed in the middle of last year. One of the company’s latest hits in the United States has been its Bravia liquid crystal display TVs. The nationwide Harris Poll surveyed 2,351 U.S. adults, asking them simply to think for a moment and name the three brands they consider the best. The company did not provide a list of choices, it said.Of the remaining top 10, three were auto makers: Toyota Motor, Ford Motor and Honda Motor; and the remaining two were conglomerate General Electric and food giant Kraft Foods. Apple’s arrival in the top 10 pushed out two brands: Microsoft and General Motors. Last year, the top 10 contained 11 brands, as two tied for the same place.-Dan Nystedt, IDG News Service (Taipei Bureau)Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe