Microsoft\u2019s Dynamics CRM\u00a0product will become its third Live hosted service, following in the footsteps of its Windows Live and Office Live software-as-a-service offerings, the company announced Tuesday.Microsoft plans to introduce CRM Live in the second quarter of 2007, initially only in North America, said Brad Wilson, general manager for Microsoft Dynamics CRM. The company won\u2019t limit the number of users that CRM Live can support, although at first it will be aimed at small businesses, typically those with\u00a0eight to 10 seats. The service initially will be operated and managed from within Microsoft\u2019s own data centers. Going forward, customers will have three deployment options: They can choose CRM Live hosted by Microsoft, CRM hosted by Microsoft partners, or run the software themselves in their own premises. All three versions of CRM will have the same code base, so customers will be able to switch between the different deployment models as suits their needs, Wilson said.Steve Ballmer, Microsoft\u2019s chief executive officer, was expected to highlight Dynamics CRM Live in a speech at the start of the company\u2019s Worldwide Partner Conference in Boston, which runs Tuesday through Thursday."There is still a fairly large, untapped market for CRM in very small business, so Microsoft is wise to target this segment with a hosted product," said Rob Bois, research director at AMR Research. "At this point, the Microsoft partner network is more oriented towards the small and midsize business [SMB] segment, so this doesn\u2019t really disintermediate them."CRM Live will help Microsoft better compete in the SMB space with pure-play software-as-a-service vendors like Salesforce.com, said Liz Herbert, a senior analyst at Forrester Research. The service may also attract divisions of large enterprises whose needs aren\u2019t being fully met by corporate applications.Unlike its partners who host the CRM service, Microsoft won\u2019t allow CRM Live users to run third-party server-side code in its data centers, since Microsoft lacks a good way of carrying out quality assurance on such applications, Wilson said.Microsoft has yet to set a price for the monthly user subscription it will charge for CRM Live. The vendor has started signing up partners for an early access program planned for the fourth quarter. In the first quarter of 2007, it will widen the initiative into a customer beta program.The vendor has seen "huge momentum" for its CRM software over the past year, Wilson said. He wouldn\u2019t be surprised if CRM became Microsoft\u2019s next US$1 billion business, he said. To date, the company has more than 7,500 CRM customer accounts and\u00a0more than\u00a0250,000 users.Microsoft is stressing the range of its CRM software, spanning deals for five users up to 5,000-plus-seat contracts. The vendor is coming up with more choices for how users access, use and deploy CRM, Wilson said.In August, Microsoft plans to provide an open-source thin CRM client for mobile devices. The thin client will enable users to access any of their Dynamics CRM functionality from their mobile devices. "We even had someone testing the client on a PlayStation Portable," Wilson said.Within Microsoft, which uses Siebel CRM software, the company expects to have 1,000 staff using Dynamics CRM by year\u2019s end. "We absolutely expect [our] CRM to replace Siebel within Microsoft," Wilson said, though he declined to say when the migration might occur.-China Martens, IDG News Service (Boston Bureau)This article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage.