Not long after arriving in New York on a red-eye flight, Pat Gelsinger, senior vice president and general manager of Intel\u2019s Digital Enterprise Group, showed no signs of exhaustion during an interview after the launch of Intel\u2019s new "Woodcrest" chip. Gelsinger excitedly scribbled diagrams on a sketch pad illustrating advances in the dual-core Xeon processor, the first chip based on Intel\u2019s Core microarchitecture, and animatedly expounded on why he thinks the microarchitecture will help Intel win back share lost to rival Advanced Micro Devices. Gelsinger also touched on the upcoming launch of systems based on Intel\u2019s next-generation Itaninum "Montecito" chip and weighed in on some of the challenges ahead for multicore processing. Following are selected excerpts from that interview with IDG News Service.IDG: What are you personally most proud of with the launch of Woodcrest? Gelsinger: The Core microarchitecture that\u2019s at the heart of Woodcrest is not the performance king like the 486 was for its day, it\u2019s not the platform king like the Pentium Pro was in its day; this is the energy-efficient king. It really is this incredibly well-tuned machine of trade-offs of power and performance. IDG: What could you have done better with Woodcrest?Gelsinger: The FB-DIMMs\u2019 [fully buffered dual inline memory modules] power was over budget, and that was disappointing. So this tremendously good processor is making up for a bit of weakness in the power of the [FB-DIMMs\u2019] subsystem. We\u2019ll get it fixed in subsequent revisions ... but that was disappointing this time around that we didn\u2019t do a bit better job there. IDG: What makes you so assured you\u2019ll gain back market share lost to AMD over the past couple years?Gelsinger: Since the beginning of the year, we have been aggressively seeding the platform with customers. We have 3,000 of these things out in the marketplace today, and the responses from OEMs, ISVs, SIs and end users has been nothing but spectacular. ... Fundamentally, I think there\u2019s pent-up demand; we expect to see a very rapid product ramp as a result.IDG: You\u2019ve said in the past that AMD\u2019s integrated memory controller is over-hyped, yet you\u2019ve also said you plan to add an integrated memory controller to your own future chips. Can you clarify that?Gelsinger: We\u2019ve never said the integrated memory controller is bad, but it is severely overhyped today. ... Our cache is twice as effective as theirs, so that means I go to memory half as often. So independent of anything else if I\u2019m going to memory half as much, who cares how long it takes to get to memory? Plus, the other aspect of their design is they have this view of local memory and remote memory. So if you\u2019re running an operating system, half the time you are local and half the time you are remote. Guess what? When you are remote, I have to go here and then go here. The time to get over there is actually equal to the time for us to get to our memory. IDG: So are you still planning to add the integrated memory controller to future chips?Gelsinger: Eventually. We\u2019re looking at that as an engineering trade-off, and we\u2019ll probably make that part of our product line in the future. Why? Because we can. Not that it\u2019s bad, but it\u2019s not some big deal, or big architectural delta. It\u2019s simply an engineering trade-off that particularly as the cache continues to get larger and larger, it\u2019s probably a good thing to add to it, as it doesn\u2019t hurt. IDG: Could you talk a little bit about the overall multicore processing movement and some of the hurdles you are facing as you get to more and more cores?Gelsinger: For the near term, at 90nm, we were mostly single core, and a little bit of dual core. At 65nm, we\u2019re almost all dual core, and a little bit of quad core. At 45nm, mostly quad core and a little bit of oct core. It just follows Moore\u2019s Law. That\u2019s what we\u2019re expecting in the immediate horizon. The problem is as you keep going to the higher and higher core counts is now you need more and more things operating in parallel. Since the beginning of computing, people have been trying to solve the parallel programming problem.Today, most multicore machines are actually running multitasking, where there is not a lot of multithreads inside of it, but with each task there is a little bit of threading going on. ... If you follow the progression I described, if I\u2019m here in 2012, my desktop is going to have 16 cores on it. It\u2019s this huge programming challenge, and that will be the big barrier for us to fully realize the benefits of multicore designs as we go forward. It\u2019s not a solved problem by any means. There are some promising areas for breakthroughs.IDG: Such as?Gelsinger: One of them we would call the area of domain specific programming, where solving the general purpose parallel program is really hard. But if you think about them in certain domains, you can make some big breakthroughs. There are also some characteristics of certain problems that look to be what we call embarrassingly parallel. One example of that might be an application area called ray tracing. Instead of actually trying to render gross images of lights onto rendered displays, which is typically done in different polygon shading today, what they\u2019ll do is model every photon of light and all of its reflections as it bounces around and each photon, then becomes a thread of execution. ... In those cases, we\u2019ve seen parallelism up to 100 or 200 threads of parallel, still resulting in very, very high degrees of performance improvement. We envision this world where it becomes impossible to tell the difference between what\u2019s been rendered and what\u2019s been real. ... Some of it, you might think so my kids will like games better, but other examples are very interesting. Maybe we\u2019ll model the real physics of a tumor and see it really grow and see what characteristics it would take as it touches different tissue types.IDG: Could you talk about Itanium and how it fits into your server chip plans, with respect to your Xeon chips?Gelsinger: If you look at that marketplace segment today, you have four big players: Sparc, Power, PA and Itanium. All of PA is going to Itanium. You have Sparc, for which you have to begun to see the sunset, McNealy\u2019s resignation was more than symbolic. When you look at it today, the Itanium systems revenue as we ended last year was approximately half the size of Power and Sparc, respectively. It\u2019s clearly emerged as the third player today. Our goal is to make it the second player and eventually to make it the player. We think the characteristics that we\u2019re building into Itanium for memory size, RAS, error detection and correction, and nonstop capabilities really make it a serious long-term player. Right now we are in production today on "Montecito," the next generation of products, and we\u2019ll see the announcements of that from system vendors next quarter. IDG: Do you see Xeon sales cannibalizing Itanium sales?Gelsinger: There are areas that it\u2019s contested. ... Examples of some of the battle zones might be in a high-performance computing installation. Neither one is wrong, but for different kinds of applications, the Itanium example will win hands down. For the more parallel, you want to run them in a more distributed fashion; the Xeon will have a better price performance characteristic for it. Those are just some places we\u2019re seeing different approaches played out in the marketplace, but for a lot of the very high-end stuff\u2014the banking systems, big transactions, big ERP systems\u2014that seems to be a pretty stable mainframe-type marketplace, despite my proclamations of its death 15 years ago.-Shelley Solheim, IDG News Service (New York Bureau)Related Link:\n\nClearwire Investment Represents New Strategy for IntelCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage.