Microsoft has acquired iView Multimedia, developer of MediaPro.Confirming the news, the smaller developer promised that Mac support in its digital asset-management products would continue. MediaPro is available for Mac OS X and certain versions of Windows.“Microsoft will fully support the existing Mac products, will continue to sell Mac versions of the current iView product line and will offer upgrade pricing to all Mac users of future products that may be available based on the iView products,” said iView founder Yan Calotychos.He described the sale of his company as “an unprecedented opportunity to be even more responsive to a thriving market,” and added: “Our engineering and marketing team here at iView are energized and excited to be joining the Microsoft team, and I personally will continue to be involved in the evolution of the product for years to come.” The company’s sales and development teams will be based on Microsoft’s Redmond campus.“Microsoft has many exciting plans for iView’s technologies and products,” Calotychos promised. -Jonny Evans, Macworld.co.ukThis article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature Expedia poised to take flight with generative AI CTO Rathi Murthy sees the online travel service’s vast troves of data and AI expertise fueling a two-pronged transformation strategy aimed at growing the company by bringing more of the travel industry online. By Paula Rooney Jun 02, 2023 7 mins Travel and Hospitality Industry Digital Transformation Artificial Intelligence case study Deoleo doubles down on sustainability through digital transformation The Spanish multinational olive oil processing company is immersed in a digital transformation journey to achieve operational efficiency and contribute to the company's sustainability strategy. By Nuria Cordon Jun 02, 2023 6 mins CIO Supply Chain Digital Transformation brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe