Microsoft, the world’s leading producer of software, will soon announce the release of its Digital Adverting Solutions ad placement tool, which will enable advertisers to more easily reach their target consumers via the Redmond, Wash.-based firm’s MSN, Windows Live, Xbox Live and Office Online networks, according to a Sept. 25 company press release posted on Yahoo Finance.
Digital Advertising Solutions merges Microsoft’s catalogue of worldwide advertising products and services into a single offering, according to the release, and it will help advertisers reach their intended audience through PCs, video game consoles, mobile phones with Internet functionality and other Web-enabled handhelds.
“As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” said Joanne Bradford, Microsoft’s chief media officer and vice president of global sales and marketing, in the release. “We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”
Advertisers will have access to some 465 million consumers via Microsoft’s MSN network each month, and they’ll also be able to reach millions more via its PC and gaming networks, among others, according to the release.
Visit Microsoft’s website for additional information.
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