YouTube, the uber-popular online video sharing site, has teamed up with Warner Music Group in a pact that will see revenue derived from site ads placed next to Warner’s content—or user-generated content that features Warner music or video—shared between the two the firms, The Wall Street Journal reports.YouTube and Warner plan to begin sharing ad revenue before the start of 2007, but Chad Hurley, YouTube chief executive, did not offer specific financial details of the deal, according to the Journal.The agreement represents a move on YouTube’s part to address the various copyright issues it and other video-sharing sites face due to the fact that their users often post materials without the proper approval of copyright owners. YouTube currently removes all copyrighted material if the official owner requests the content be taken down. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe YouTube is already working on an automated system that will enable it to determine whether copyrighted material is used in video clips submitted by users, and it plans to use the system to compensate Warner’s copyright owners for the use of their content—assuming the owner has an agreement with the site and hasn’t requested that the material be removed, the Journal reports. San Mateo, Calif.-based YouTube also plans to eventually make the upcoming system available to additional copyright owners who have content posted on the site, according to the Journal.“Warner Music Group becomes the first media company working with us to truly embrace the power of user-generated content and allow users to use their content in legal ways, and be able to benefit by generating revenue,” Hurley said, the Journal reports. Hurley also said that in the future, the site may extend the revenue-sharing system to amateurs who submit their content for use on YouTube, according to the Journal.Just last week, Universal Music Group’s chief executive called out YouTube, claiming the video-sharing site violated copyright regulations by hosting content on its site that was uploaded without the proper approval of its owners, the Journal reports.In related news, YouTube last month said it would display video advertisements on its site.Related Link: YouTube to Offer Video AdsCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Generative AI Generative AI feature A fluency in business and tech yields success at NATO Manfred Boudreaux-Dehmer speaks with Lee Rennick, host of CIO Leadership Live, Canada, about innovation in technology, leadership across a vast cultural landscape, and what it means to hold the inaugural CIO role at NATO. By CIO staff Sep 27, 2023 6 mins CIO IT Skills Innovation feature The demand for new skills: How can CIOs optimize their team? By Andrea Benito Sep 27, 2023 3 mins opinion The CIO event of the year: What to expect at CIO100 ASEAN Awards By Shirin Robert Sep 26, 2023 3 mins IDG Events IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe