Google, the world’s leading search engine, plans to purchase Santa Monica, Calif.-based Neven Vision for an undisclosed sum, in an effort to enhance the Mountain View, Calif.-based firm’s Picasa photo management software and related services, the IDG News Service (IDGNS) reports via PC World.com.
The news was announced on Tuesday by Adrian Graham, a Picasa product manager, on his official Google blog, and he said the acquisition gives Google Neven Vision technology that instantly derives information about a photo, IDGNS reports.
“This technology just may make it a lot easier for you to organize and find the photos you care about,” Graham wrote, according to IDGNS.
Though a Neven Vision representative did say the deal has been finalized, the company did not offer any financial details and Google did not immediately respond to IDGNS inquiries, according to the report.
Neven Vision offers a set of image-recognition and facial-analysis applications for mobiles that can be employed for marketing, search and security initiatives, among others, IDGNS reports.
Not long ago, Google upgraded its Picasa offering to enable users to upload their photo albums to the Web to share with others, in an effort to capitalize on the popularity of other photo-sharing sites like Flickr, according to IDGNS.
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