Microsoft will supply banner and text ads for Facebook, a social networking website, under a deal signed after the two companies only opened discussions last week, they said.Under the exclusive deal, Microsoft will use its adCenter platform, which lets advertisers decide how much they will pay when an ad is clicked. Other Microsoft technologies that will be used include automated text-based ads relevant to the content of a particular website.Facebook and Microsoft did not disclose the financial terms of the deal. Facebook, started in 2004, says it has 9 million users. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe The quick pace of the Facebook deal represents Microsoft’s urgency in securing online advertising revenue, an area where it faces a well-equipped challenger, Google. The company’s AdSense program also allows buyers to purchase ads that will appear on websites with related content. Earlier this month, Google snared a potentially lucrative deal to provide search and advertising services to MySpace.com, one of the most popular social networking sites, and to other News Corp. websites. MySpace is estimated to have at least 70 million users, but so far News Corp. hasn’t tapped its full advertising potential.Google will pay Fox Interactive Media, News Corp.’s online division, at least US$900 million before the end of 2010’s second quarter. In exchange, Fox must hit certain Web traffic goals. -Jeremy Kirk, IDG News Service (London Bureau)Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature Mastercard preps for the post-quantum cybersecurity threat A cryptographically relevant quantum computer will put everyday online transactions at risk. Mastercard is preparing for such an eventuality — today. By Poornima Apte Sep 22, 2023 6 mins CIO 100 CIO 100 CIO 100 feature 9 famous analytics and AI disasters Insights from data and machine learning algorithms can be invaluable, but mistakes can cost you reputation, revenue, or even lives. These high-profile analytics and AI blunders illustrate what can go wrong. By Thor Olavsrud Sep 22, 2023 13 mins Technology Industry Generative AI Machine Learning feature Top 15 data management platforms available today Data management platforms (DMPs) help organizations collect and manage data from a wide array of sources — and are becoming increasingly important for customer-centric sales and marketing campaigns. By Peter Wayner Sep 22, 2023 10 mins Marketing Software Data Management opinion Four questions for a casino InfoSec director By Beth Kormanik Sep 21, 2023 3 mins Media and Entertainment Industry Events Security Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe