Salesforce.com, a provider of CRM software, on Tuesday plans to announce its acquisition of Kieden, a small firm that keep tabs on Web advertising initiatives—a move that enables the CRM vendor to build functionality into its systems to allow customers to track their Google AdWords advertising campaigns, The Wall Street Journal reports.Financial details of the deal have been kept under wraps, the Journal reports.San Francisco, Calif.-based Salesforce operates a website that gives marketers and advertisers a unique, efficient way to organize and monitor customer data, instead of just employing traditional software applications, according to the Journal. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe Google AdWords allow its customers to pay to have the search engine display their ads whenever users search for specific terms. Salesforce expects to make the service publicly available this autumn for roughly $300 per firm, according to the Journal.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content news CIO Announces the CIO 100 UK and shares Industry Recognition Awards in flagship evening celebrations By Romy Tuin Sep 28, 2023 4 mins CIO 100 IDG Events Events feature 12 ‘best practices’ IT should avoid at all costs From telling everyone they’re your customer to establishing SLAs, to stamping out ‘shadow IT,’ these ‘industry best practices’ are sure to sink your chances of IT success. By Bob Lewis Sep 28, 2023 9 mins CIO IT Strategy Careers interview Qualcomm’s Cisco Sanchez on structuring IT for business growth The SVP and CIO takes a business model first approach to establishing an IT strategy capable of fueling Qualcomm’s ambitious growth agenda. By Dan Roberts Sep 28, 2023 13 mins IT Strategy IT Leadership feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Innovation Emerging Technology Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe