Hewlett-Packard’s HP Labs research center has developed a new approach to cooling data centers by adjusting air-conditioning systems to changing server loads more precisely than what’s available now.HP says its Dynamic Smart Cooling (DSC) technology, which the company claims can deliver 20 percent to 45 percent savings in cooling energy costs, depending on the size of the data center, will be available in mid-2007. DSC involves placing several heat sensors on racks of servers throughout the data center, which send information on changes in temperature to a central monitoring system. As the sensors detect an increase in a server’s temperature, a signal is sent to the nearest of several air-conditioning units to throttle up to cool that server. When the server cools down because it’s not doing as much computing, the air conditioner throttles down.HP, which first introduced the concept of Dynamic Smart Cooling in 2003, revealed a number of additional program details Tuesday. It announced creation of a Data Center Solution Builder program with design partners that will work with HP to implement a DSC solution, which can be retrofitted into an existing data center. HP has already started trials of the technology and is going to implement DSC in new data centers for its own operations at six U.S. locations.Also, Pacific Gas & Electric, the power utility serving Northern California, will make rebates available to data centers that deploy DSC, said Mark Bramfitt of PG&E. DSC is a way of addressing an energy-consumption problem data centers didn’t have just five years ago, said Chandrakant Patel, an HP fellow and one of the system designers.“Five years ago, no one got fired for wasting energy, but they did get fired if the server went down,” Patel said.But today, energy consumption is an issue, and Dynamic Smart Cooling technology addresses data center management concerns about the operating expense of powering and cooling, said Paul Perez, vice president of HP’s technology solutions group.At a demonstration of the technology for media Tuesday at HP Labs in Palo Alto, Calif., journalists could see that the data center in a nearby room was using 117 kilowatts of electricity to stay cool. But when the DSC system kicked in, consumption dropped to 72 kilowatts.Power consumption is, on average, 40 percent of the operating expense of running a data center, Perez said, citing industry research. And 60 percent to 70 percent of that energy expense goes to cooling the servers, he said.Other technology companies are working on ways to keep data centers cool, said Jonathan Eunice, founder and principal adviser at Illuminata, an IT research firm. Chipmakers like Intel and Advanced Micro Devices are developing processors that run cooler than they have in the past, Eunice said. HP’s chief competitor, IBM, is trying to address thermal issues on a system level.“IBM does have its services arm with the ability to send out heating experts to map the data center hot spots and advise about efficiencies,” said Eunice. IBM also offers a product called Power Executive that measures and modulates power consumption on a wide basis.-Robert Mullins, IDG News Service (San Francisco Bureau) Related Links: HP Offers PC Users Virtual Customer Support HP Overtakes Dell in Global PC SpaceCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content BrandPost How Infosys and Tennis Australia are harnessing technology for good By Veronica Lew Mar 26, 2023 6 mins Infosys BrandPost Retail innovation playbook: Fast, economical transformation on Microsoft Cloud For retailers, tight integration of data and systems is the antidote to a challenging economy. By Tata Consultancy Services Mar 24, 2023 3 mins Retail Industry Digital Transformation BrandPost How retailers are empowering business transformation with TCS and Microsoft Cloud AI-powered omnichannel integration and a strong, secure digital core lets retailers innovate across four primary areas while staying compliant, maintaining security and preventing fraud. By Tata Consultancy Services Mar 24, 2023 4 mins Retail Industry Cloud Computing BrandPost How to Build ROI from Cloud Migration This whitepaper and webcast can help you calculate the ROI and create a business case for modernizing your legacy applications to the Microsoft Cloud. By Tata Consultancy Services Mar 24, 2023 1 min Retail Industry Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe