Yahoo and seven newspaper publishers in the United States are partnering to deliver local advertising and search services to online newspaper readers. Initially, the partnership will allow advertisers that list jobs in any of the newspapers involved to also post their jobs on Yahoo HotJobs, Yahoo’s job listing site, Yahoo said Monday. Also, all of the involved newspapers’ online job search sections will be cobranded with Yahoo and will be powered by HotJobs. HotJobs allows advertisers to use a variety of technologies to display and deliver their ads, including streaming, interactive media, RSS feeds and newsletters. Yahoo expects that the jobs offering will create a strong local jobs network and allow recruitment advertisers to reach a larger audience. The newspaper companies involved in the initiative include Belo, Cox Newspapers, Hearst, Journal Register, Lee Enterprises, MediaNews Group and The E.W. Scripps Co. The companies sell more than 170 daily newspapers in 38 states. Yahoo and the newspapers have discussed other plans in addition to the online jobs collaboration. The newspapers could also use Yahoo’s advertising platform to sell advertising on their websites, use some of Yahoo’s search offerings such as sponsored search and offer downloads of Yahoo’s toolbar. The newspapers could also offer other Yahoo products such as Yahoo Local listings, Yahoo Maps and Event listings on their websites. Yahoo and the newspapers believe that the use of local search will grow significantly in the next few years, creating a huge opportunity for local advertising, they said. In early November, Yahoo competitor Google also announced an advertising plan with newspapers, but Google’s efforts enter the print world.Google will start selling ads to existing Google advertisers in the print editions of newspapers. Initially, Google is testing the idea with The New York Times, Gannett Company, Tribune, The Washington Post and Hearst.-Nancy Gohring, IDG News Service (Dublin Bureau)Related Link: Google to Test U.S. Newspaper Ad SalesCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature Red Hat embraces hybrid cloud for internal IT The maker of OpenShift has leveraged its own open container offering to migrate business-critical apps to AWS as part of a strategy to move beyond facilitating hybrid cloud for others and capitalize on the model for itself. By Paula Rooney May 29, 2023 5 mins CIO 100 Technology Industry Hybrid Cloud feature 10 most popular IT certifications for 2023 Certifications are a great way to show employers you have the right IT skills and specializations for the job. These 10 certs are the ones IT pros are most likely to pursue, according to data from Dice. By Sarah K. White May 26, 2023 8 mins Certifications Careers interview Stepping up to the challenge of a global conglomerate CIO role Dr. Amrut Urkude became CIO of Reliance Polyester after his company was acquired by Reliance Industries. He discusses challenges IT leaders face while transitioning from a small company to a large multinational enterprise, and how to overcome them. By Yashvendra Singh May 26, 2023 7 mins Digital Transformation Careers brandpost With the new financial year looming, now is a good time to review your Microsoft 365 licenses By Veronica Lew May 25, 2023 5 mins Lenovo Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe