In a win for its aim to sell advertising through its Windows Live Search engine, Microsoft Thursday unveiled a deal with Sprint to offer Windows Live Search capabilities through Sprint’s mobile phone service.The two companies plan to co-develop new service offerings for Sprint mobile service customers, the first of which will enable customers to use Windows Live Search for mobile on their wireless phones to search location-based content, such as stores and restaurants in the user’s local area, the companies said.Users also can use Windows Live Search to sift through Sprint’s catalog of ring tones, games, screen savers and other services that are available for purchase from the service provider. In addition, Windows Live Search location mapping and driving directions will be available on mobile phones through the deal.The search service is available immediately for free to Sprint PCS Vision and Sprint Power Vision subscribers on all phones that have data capability, the companies said. In addition to helping customers find local services and make purchases, adding Windows Live Search to mobile phones with Sprint service will be a good way for local businesses to display ads on mobile search pages, Microsoft said. This, in turn, will bring in advertising revenue for Microsoft, the company’s main objective for its search engine and other Windows Live services.Leading search engine provider Google, which also is the leader in online advertising revenue, has been looking to team with mobile service providers to provide mobile search, but so far with little success. On Wednesday, Google expanded a program that provides mobile devices with search results and text-based ads. Microsoft first launched its Live services and plan to rebrand MSN Search under the Windows Live name in November 2005 in an effort to compete with Google and Yahoo for online advertising revenue.-Elizabeth Montalbano, IDG News Service (New York Bureau)Related Link: Office Live Leaves Beta With Ad-Buying ServiceThis article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content news Zendesk to lay off another 8% of its staff, cites macroeconomic issues The new tranche of layoffs comes just six months after the company let go of 300 staffers and hired a new CEO in order to navigate its operations through macroeconomic distress. By Anirban Ghoshal Jun 01, 2023 3 mins CRM Systems IT Jobs feature 5 CxOs on leading change To be the agents of change that businesses require today, IT leaders must embrace a flexible mindset, prep their orgs for change, and recognize that intention and purpose are vital to empowering transformation. By Dan Roberts Jun 01, 2023 13 mins Digital Transformation Change Management IT Leadership feature Top 8 data engineer and data architect certifications Data engineers and data architects are in high demand. Here are the certifications that will give your career an edge. By Thor Olavsrud Jun 01, 2023 9 mins Certifications Big Data Data Mining events promotion Australia's CIO50 Team of the Year Awards finalists revealed Along with the unveiling of the annual CIO50 List and the team category winners, the 2023 CIO50 Awards will also recognise the inaugural Next CIO winner and a new Hall of Fame recipient. By Cathy O'Sullivan May 31, 2023 3 mins IDG Events Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe