In a win for its aim to sell advertising through its Windows Live Search engine, Microsoft Thursday unveiled a deal with Sprint to offer Windows Live Search capabilities through Sprint’s mobile phone service.The two companies plan to co-develop new service offerings for Sprint mobile service customers, the first of which will enable customers to use Windows Live Search for mobile on their wireless phones to search location-based content, such as stores and restaurants in the user’s local area, the companies said.Users also can use Windows Live Search to sift through Sprint’s catalog of ring tones, games, screen savers and other services that are available for purchase from the service provider. In addition, Windows Live Search location mapping and driving directions will be available on mobile phones through the deal.The search service is available immediately for free to Sprint PCS Vision and Sprint Power Vision subscribers on all phones that have data capability, the companies said. In addition to helping customers find local services and make purchases, adding Windows Live Search to mobile phones with Sprint service will be a good way for local businesses to display ads on mobile search pages, Microsoft said. This, in turn, will bring in advertising revenue for Microsoft, the company’s main objective for its search engine and other Windows Live services.Leading search engine provider Google, which also is the leader in online advertising revenue, has been looking to team with mobile service providers to provide mobile search, but so far with little success. On Wednesday, Google expanded a program that provides mobile devices with search results and text-based ads. Microsoft first launched its Live services and plan to rebrand MSN Search under the Windows Live name in November 2005 in an effort to compete with Google and Yahoo for online advertising revenue.-Elizabeth Montalbano, IDG News Service (New York Bureau)Related Link: Office Live Leaves Beta With Ad-Buying ServiceThis article is posted on our Microsoft Informer page. For more news on the Redmond, Wash.-based powerhouse, keep checking in.Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe