Demand for dynamic RAM (DRAM) will remain strong into next year, thanks to the introduction of Microsoft’s Vista operating system and Sony Computer Entertainment’s PlayStation 3 game console, a Samsung Electronics executive said Monday.“We have strong demand, strong pricing,” Woo-Sik Chu, Samsung’s senior vice president of investor relations, told investors at a meeting in Singapore. “Think about what that will do to our bottom line.”Demand for DRAM will be boosted by the introduction of Sony’s PlayStation 3 and the release of Vista, Chu said. “We see a very strong picture for DRAM,” he said.On the PC side, vendors have already begun ordering DRAM for “Vista-ready” systems, which require more memory than computers that run its predecessor, Windows XP, Chu said. Vista will be available to business customers later this month, with consumer systems running the operating system due to be released early next year. The release of Vista means PC makers will increase the average amount of memory shipped with each PC from around 800MB per system now to about 1.2GB next year—a 46 percent increase, Chu said.Most of the DRAM used in PCs next year will be double data rate, second-generation (DDR2). But Samsung expects to begin shipping the first DDR3 chips, a more advanced memory technology that offers better performance and lower power consumption than existing DRAM chips, said Tae-Sung Jung, senior vice president of Samsung’s memory division. The first desktop systems using DDR3 memory will hit the market during the second half of 2007, Jung said, noting that a prototype system running DDR3 was demonstrated by Intel and Samsung at the Intel Developer Forum last month.The expected introduction of DDR3 systems during the second half of the year corresponds with Intel’s previously announced plans to add DDR3 support to its chipsets at the same time.-Sumner Lemon, IDG News Service (Singapore Bureau)Related Links: Samsung Plots Showdown Between Flat-Panel TVs Samsung Offers Glimpse Into Future of Mobile Phones Samsung: DDR3 to Hit Mainstream by Early ’09Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Who’s paying your data integration tax? Reducing your data integration tax will get you one step closer to value—let’s start today. By Sandrine Ghosh Jun 05, 2023 4 mins Data Management feature 13 essential skills for accelerating digital transformation IT leaders too often find themselves behind on business-critical transformation efforts due to gaps in the technical, leadership, and business skills necessary to execute and drive change. By Stephanie Overby Jun 05, 2023 12 mins Digital Transformation IT Skills tip 3 things CIOs must do now to accurately hit net-zero targets More than a third of the world’s largest companies are making their net-zero targets public, yet nearly all will fail to hit them if they don’t double the pace of emissions reduction by 2030. This puts leading executives, CIOs in particul By Diana Bersohn and Mauricio Bermudez-Neubauer Jun 05, 2023 5 mins CIO Accenture Emerging Technology case study Merck Life Sciences banks on RPA to streamline regulatory compliance Automated bots assisted in compliance, thereby enabling the company to increase revenue and save precious human hours, freeing up staff for higher-level tasks. By Yashvendra Singh Jun 05, 2023 5 mins Digital Transformation Robotic Process Automation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe