Demand for dynamic RAM (DRAM) will remain strong into next year, thanks to the introduction of Microsoft\u2019s Vista operating system and Sony Computer Entertainment\u2019s PlayStation 3 game console, a Samsung Electronics executive said Monday."We have strong demand, strong pricing," Woo-Sik Chu, Samsung\u2019s senior vice president of investor relations, told investors at a meeting in Singapore. "Think about what that will do to our bottom line."Demand for DRAM will be boosted by the introduction of Sony\u2019s PlayStation 3 and the release of Vista, Chu said. "We see a very strong picture for DRAM," he said.On the PC side, vendors have already begun ordering DRAM for "Vista-ready" systems, which require more memory than computers that run its predecessor, Windows XP, Chu said. Vista will be available to business customers later this month, with consumer systems running the operating system due to be released early next year.The release of Vista means PC makers will increase the average amount of memory shipped with each PC from around 800MB per system now to about 1.2GB next year\u2014a 46 percent increase, Chu said.Most of the DRAM used in PCs next year will be double data rate, second-generation (DDR2). But Samsung expects to begin shipping the first DDR3 chips, a more advanced memory technology that offers better performance and lower power consumption than existing DRAM chips, said Tae-Sung Jung, senior vice president of Samsung\u2019s memory division.The first desktop systems using DDR3 memory will hit the market during the second half of 2007, Jung said, noting that a prototype system running DDR3 was demonstrated by Intel and Samsung at the Intel Developer Forum last month.The expected introduction of DDR3 systems during the second half of the year corresponds with Intel\u2019s previously announced plans to add DDR3 support to its chipsets at the same time.-Sumner Lemon, IDG News Service (Singapore Bureau)Related Links:\n\nSamsung Plots Showdown Between Flat-Panel TVs\n\nSamsung Offers Glimpse Into Future of Mobile Phones\n\nSamsung: DDR3 to Hit Mainstream\u00a0by Early \u201909Check out our CIO News Alerts and Tech Informer pages for more updated news coverage.