Demand for dynamic RAM (DRAM) will remain strong into next year, thanks to the introduction of Microsoft’s Vista operating system and Sony Computer Entertainment’s PlayStation 3 game console, a Samsung Electronics executive said Monday.“We have strong demand, strong pricing,” Woo-Sik Chu, Samsung’s senior vice president of investor relations, told investors at a meeting in Singapore. “Think about what that will do to our bottom line.”Demand for DRAM will be boosted by the introduction of Sony’s PlayStation 3 and the release of Vista, Chu said. “We see a very strong picture for DRAM,” he said.On the PC side, vendors have already begun ordering DRAM for “Vista-ready” systems, which require more memory than computers that run its predecessor, Windows XP, Chu said. Vista will be available to business customers later this month, with consumer systems running the operating system due to be released early next year. The release of Vista means PC makers will increase the average amount of memory shipped with each PC from around 800MB per system now to about 1.2GB next year—a 46 percent increase, Chu said.Most of the DRAM used in PCs next year will be double data rate, second-generation (DDR2). But Samsung expects to begin shipping the first DDR3 chips, a more advanced memory technology that offers better performance and lower power consumption than existing DRAM chips, said Tae-Sung Jung, senior vice president of Samsung’s memory division. The first desktop systems using DDR3 memory will hit the market during the second half of 2007, Jung said, noting that a prototype system running DDR3 was demonstrated by Intel and Samsung at the Intel Developer Forum last month.The expected introduction of DDR3 systems during the second half of the year corresponds with Intel’s previously announced plans to add DDR3 support to its chipsets at the same time.-Sumner Lemon, IDG News Service (Singapore Bureau)Related Links: Samsung Plots Showdown Between Flat-Panel TVs Samsung Offers Glimpse Into Future of Mobile Phones Samsung: DDR3 to Hit Mainstream by Early ’09Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe