Samsung Electronics, the world’s largest memory maker, expects double data rate, third-generation (DDR3) memory chips to eclipse DDR2 as the mainstream dynamic RAM (DRAM) technology for PCs by early 2009, a senior executive said Monday.DDR3 offers faster performance and lower power consumption than DDR2. The first desktop PCs using DDR3 will hit the market during the second half of next year, said Tae-Sung Jung, senior vice president of Samsung’s memory division, speaking to reporters at a conference in Singapore.In less than two years, DDR3 will become the most common type of DRAM found in PCs, Jung said. “The DDR3 major crossover will happen in late 2008 or 2009, depending on the rate of industry adoption and cost reductions,” he said.Samsung is bullish on demand for DRAM, which it says will remain high next year due to the introduction of game consoles like Sony Computer Entertainment’s PlayStation 3 and the upcoming release of Microsoft’s Vista operating system. Computers running Vista will require more DRAM than systems running its predecessor, Windows XP. Vista’s need for memory is pushing customers to ship more memory with each PC, from 800MB per system now to around 1.2GB next year, said Woo-Sik Chu, Samsung’s senior vice president of investor relations.-Sumner Lemon, IDG News Service (Singapore Bureau) Related Links: Micron Pulls Curtains Back on DDR3 Hands On With Sony PlayStation 3 Microsoft Vista Consumer Release Set for Jan. 30Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost A guide to hybrid cloud deployment for innovation without disruption How do organizations balance their on-premises preferences and requisites with the crucial need to innovate? By Ahmed Helmy, Global Vice President, Avaya Experience Platform Product Management Jun 07, 2023 4 mins Hybrid Cloud brandpost Bringing AI to your organization? Better bring the right database Why Apache Cassandra offers the scalability, reliability, and speed required for building artificial intelligence applications. By Patrick McFadin Jun 07, 2023 7 mins Machine Learning Artificial Intelligence feature 7 ways to spot hidden IT talent within your ranks Your organization has hidden IT superstars in the making — both within and outside IT. Here’s how to find and elevate them for maximum impact. By John Edwards Jun 07, 2023 8 mins Staff Management feature The NBA’s digital transformation is a game-changer The National Basketball Association’s move to Azure cloud is helping improve fan experience and in-game performance due to analytics- and AI-assisted tools aimed at unlocking data’s full potential. By Paula Rooney Jun 07, 2023 9 mins Microsoft Azure Media and Entertainment Industry Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe