Yahoo may remake its blogging and social networking service Yahoo 360, the company said Thursday.“Yahoo 360 may be doing a 180 [degree turn],” said Bradley Horowitz, Yahoo’s vice president of product strategy, at the Web 2.0 Summit in San Francisco.Horowitz’s statement followed a comment from an audience member who questioned why Yahoo didn’t have a better blogging authoring and hosting service.Yahoo 360 was launched in beta in March of last year, and it remains in beta. In September, the leading blog hosting and authoring service in the United States was Google’s Blogger with 21 million unique visitors, according to comScore Networks. MySpace.com’s blogs came in second with 16 million unique visitors, while Microsoft’s Windows Live Spaces came in third with 9.8 million. Six Apart’s various services landed it on fourth place with almost 9.3 million, while Xanga nabbed fifth place with almost 7 million. Yahoo 360 came in sixth with 5.7 million unique visitors.Social media is a key focus for Yahoo, and blogging is a big part of that, so the company will be a major player in blogging no later than five years from now, said cofounder David Filo, who also participated in the discussion in which he and Horowitz answered questions from the audience and from conference chair John Battelle. The company will look at Yahoo 360, at internal projects and also acquisitions, Filo said. Asked to comment about persistent rumors that Yahoo may merge with a major competitor like Microsoft, Filo dismissed the comment, saying that type of hearsay is common.Regarding its rival Google, Filo said it is certainly a major competitor but that Yahoo worries about all of its competitors, large and small, and that small startups can be “as much a threat to our business as Microsoft or Google.”-Juan Carlos Perez, IDG News Service (Miami Bureau)Related Links: Yahoo to Offer Internet Telephony in India Alibaba CEO Ma: Yahoo China to Be Community-Based PortalCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Delinea Cybersecurity for enterprise: 10 essential PAM considerations for modern hybrid enterprises Moving to the cloud had clear advantages—but only if done right. Done wrong, your investment could leave your organization open for attack. These tips will help mitigate those risks. By Tony Goulding Dec 06, 2023 13 mins Security brandpost Sponsored by NTT Ltd. Transform your technology and accelerate business outcomes with NTT DATA’s Technology Solutions By Miriam Murphy, Chief Executive Officer at NTT, Europe Dec 06, 2023 4 mins Digital Transformation brandpost Sponsored by SAP How the cloud and AI will help more companies become future proof In a world where macroeconomic uncertainty has become the new normal, being future-proof is no longer a ‘nice to have’. It’s a must have. By Scott Russell, Customer Success at SAP Dec 06, 2023 4 mins IT Leadership feature 6 generative AI hazards IT leaders should avoid The opportunities to use generative AI will greatly vary for each organization, but the ways it can go wrong are turning out to be fairly universal. By Mary Branscombe Dec 06, 2023 11 mins CIO Application Performance Management Generative AI Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe