Yahoo may remake its blogging and social networking service Yahoo 360, the company said Thursday.“Yahoo 360 may be doing a 180 [degree turn],” said Bradley Horowitz, Yahoo’s vice president of product strategy, at the Web 2.0 Summit in San Francisco.Horowitz’s statement followed a comment from an audience member who questioned why Yahoo didn’t have a better blogging authoring and hosting service.Yahoo 360 was launched in beta in March of last year, and it remains in beta. In September, the leading blog hosting and authoring service in the United States was Google’s Blogger with 21 million unique visitors, according to comScore Networks. MySpace.com’s blogs came in second with 16 million unique visitors, while Microsoft’s Windows Live Spaces came in third with 9.8 million. Six Apart’s various services landed it on fourth place with almost 9.3 million, while Xanga nabbed fifth place with almost 7 million. Yahoo 360 came in sixth with 5.7 million unique visitors.Social media is a key focus for Yahoo, and blogging is a big part of that, so the company will be a major player in blogging no later than five years from now, said cofounder David Filo, who also participated in the discussion in which he and Horowitz answered questions from the audience and from conference chair John Battelle. The company will look at Yahoo 360, at internal projects and also acquisitions, Filo said. Asked to comment about persistent rumors that Yahoo may merge with a major competitor like Microsoft, Filo dismissed the comment, saying that type of hearsay is common.Regarding its rival Google, Filo said it is certainly a major competitor but that Yahoo worries about all of its competitors, large and small, and that small startups can be “as much a threat to our business as Microsoft or Google.”-Juan Carlos Perez, IDG News Service (Miami Bureau)Related Links: Yahoo to Offer Internet Telephony in India Alibaba CEO Ma: Yahoo China to Be Community-Based PortalCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content news Zendesk to lay off another 8% of its staff, cites macroeconomic issues The new tranche of layoffs comes just six months after the company let go of 300 staffers and hired a new CEO in order to navigate its operations through macroeconomic distress. By Anirban Ghoshal Jun 01, 2023 3 mins CRM Systems IT Jobs feature 5 CxOs on leading change To be the agents of change that businesses require today, IT leaders must embrace a flexible mindset, prep their orgs for change, and recognize that intention and purpose are vital to empowering transformation. By Dan Roberts Jun 01, 2023 13 mins Digital Transformation Change Management IT Leadership feature Top 8 data engineer and data architect certifications Data engineers and data architects are in high demand. Here are the certifications that will give your career an edge. By Thor Olavsrud Jun 01, 2023 9 mins Certifications Big Data Data Mining events promotion Australia's CIO50 Team of the Year Awards finalists revealed Along with the unveiling of the annual CIO50 List and the team category winners, the 2023 CIO50 Awards will also recognise the inaugural Next CIO winner and a new Hall of Fame recipient. By Cathy O'Sullivan May 31, 2023 3 mins IDG Events Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe