A dealer of used tube and pipe equipment filed a lawsuit this week hoping to strip YouTube of its domain name.Universal Tube and Rollform Equipment, based in Perrysburg, Ohio, says that confusion between its website, utube.com, and youtube.com is damaging its reputation and costing the company thousands of dollars.The firm filed its suit against YouTube Monday in the U.S. District Court for Northern Ohio.Since Google announced in early October that it plans to purchase YouTube, visitors to utube.com have skyrocketed, from a few thousand per month to more than 70,000 per day, Universal Tube said in its suit. That extra traffic has crashed Universal Tube’s servers several times, forcing the company to switch ISPs, at an additional monthly cost, in order to handle the increased traffic. Universal Tube also said that it now receives rude e-mails from people confused about why they can’t find videos on utube.com, calls from journalists wanting to write about the confusion and even messages from law enforcement officials trying to track down the source of child porn posted on youtube.com. “Plaintiff has lost its kingdom within its domain,” the suit wryly claims. Universal Tube asks the court to stop YouTube from using the youtube.com domain and turn it over to Universal Tube. The company also seeks damages to be determined by the court and other monetary payment, including three times YouTube’s profits from infringing sales. Previous media reports have said that Universal Tube, while dismayed at being inundated by more visitors to its site than it could handle, was hoping to sell its utube.com domain at a significant profit based on its newfound popularity.-Nancy Gohring, IDG News Service (Dublin Bureau)Related Links: YouTube Deletes 30K Files on Request by Japan Google to Pick Up YouTube in $1.65B Stock Deal Google YouTube Buy Lends Weight to Media Deals YouTube, Warner Music to Share Ad RevenueCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe