A dealer of used tube and pipe equipment filed a lawsuit this week hoping to strip YouTube of its domain name.Universal Tube and Rollform Equipment, based in Perrysburg, Ohio, says that confusion between its website, utube.com, and youtube.com is damaging its reputation and costing the company thousands of dollars.The firm filed its suit against YouTube Monday in the U.S. District Court for Northern Ohio.Since Google announced in early October that it plans to purchase YouTube, visitors to utube.com have skyrocketed, from a few thousand per month to more than 70,000 per day, Universal Tube said in its suit. That extra traffic has crashed Universal Tube’s servers several times, forcing the company to switch ISPs, at an additional monthly cost, in order to handle the increased traffic. Universal Tube also said that it now receives rude e-mails from people confused about why they can’t find videos on utube.com, calls from journalists wanting to write about the confusion and even messages from law enforcement officials trying to track down the source of child porn posted on youtube.com. “Plaintiff has lost its kingdom within its domain,” the suit wryly claims. Universal Tube asks the court to stop YouTube from using the youtube.com domain and turn it over to Universal Tube. The company also seeks damages to be determined by the court and other monetary payment, including three times YouTube’s profits from infringing sales. Previous media reports have said that Universal Tube, while dismayed at being inundated by more visitors to its site than it could handle, was hoping to sell its utube.com domain at a significant profit based on its newfound popularity.-Nancy Gohring, IDG News Service (Dublin Bureau)Related Links: YouTube Deletes 30K Files on Request by Japan Google to Pick Up YouTube in $1.65B Stock Deal Google YouTube Buy Lends Weight to Media Deals YouTube, Warner Music to Share Ad RevenueCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Rebalancing through Recalibration: CIOs Operationalizing Pandemic-era Innovation By Kamal Nath, CEO, Sify Technologies Jun 08, 2023 6 mins CIO Digital Transformation brandpost It’s time to evolve beyond marketing to create meaningful metaverse moments Insights on the results of the Protiviti and Oxford University survey: Executive Outlook on the Metaverse, 2033 and Beyond By Kim Bozzella Jun 08, 2023 6 mins Digital Transformation feature 10 hottest IT jobs for salary growth in 2023 The demand for tech workers hasn’t slowed down, as rising salaries reveal the most sought-after tech professionals for 2023, according to data from Dice. By Sarah K. White Jun 08, 2023 8 mins Salaries IT Jobs Careers interview Oshkosh CIO Anu Khare on IT’s pursuit of value The specialty truck maker’s IT chief sees tech-enabled transformation being fueled by a relentless focus on strategic fit and customer value — and passionate business involvement. By Dan Roberts Jun 08, 2023 9 mins Automotive Industry Manufacturing Industry IT Strategy Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe