by Stephanie Overby

Who’s Who at Virgin America

Nov 01, 20062 mins
IT Leadership

Meet the leadership team at the start-up airline.

Sir Richard “The Silent Partner” Branson: Investor

British billionaire owns 49% of Virgin America and a 25% voting share—the maximum allowed by U.S. law. Led successful launches of Virgin Atlantic in London and Virgin Blue in Australia. Will not be involved in management of Virgin America.

Don “The Businessman” Carty: Chairman

Former chairman and CEO of AMR, the parent company of American Airlines. Since resigning in 2003, has taken on roles as chairman of Porter Airlines, a regional carrier in Toronto, and Virgin America. Also a director for Sears Holding and Dell Computer.

Fred “Old School” Reid: CEO

More than 25 years of experience in legacy airline management at Lufthansa. Most recently president and COO of Delta Air Lines. Oversaw launch of low-cost subsidiary Song before Delta declared bankruptcy.

Bill “The Slasher” Maguire: CIO

As CIO of Aspect Communications from 2004 to 2006, redesigned infrastructure, reduced IT budget by $4 million annually. As Legato Systems CIO from 2001 to 2003, cut IT spend by $3 million annually while leveraging emerging technologies like VoIP.

Bob “The Banker” Dana: CFO

An investment banker for 16 years, Dana was the first full-time member of the Virgin America team. Arranged nearly $1 billion in aircraft financing, implemented a financial control system, managed vendor selections, recruited other senior execs.

Brian “The Flyer” Clark: VP, Planning and Sales

A licensed private pilot. Spent the past nine years at US Airways. Background in airline market planning and scheduling, operations, brand management and aviation law.

Frances “The People Person” Fiorillo: Senior VP, People and In-Flight Services

Most recently served as chief HR officer for the Provincial Health Services Authority in British Columbia. Previously spent 28 years in the airline industry, starting out as a flight attendant for Canadian Pacific Airlines in 1974.

Spence “Image Is All” Kramer: VP, Marketing and Communications

Former VP of advertising and promotion for ESPN. Oversaw strategy, creative development, production and marketing materials for television, radio, print and outdoor.

Todd “The Host with the Most” Pawlowski: VP, Guest Services and Airports

Former North American VP of customer service at Virgin Atlantic, imported to work his magic at Virgin America. During his tenure at Virgin Atlantic, the airline was oft-recognized for superior customer service.