Oracle remains committed to growth via acquisition, according to President Charles Phillips. The strategy is proving to be a cost-effective way for the company to extend its technologies as well as deepen its knowledge of specific industries, he told attendees at Oracle’s OpenWorld conference Sunday in San Francisco.Over the past two years, Oracle has opened its wallet on more than 20 occasions to pick up vendors both large and small, particularly in the applications and security software markets.As a way to reassure any customers concerned about Oracle’s spending, Phillips said the software vendor can afford to keep making more purchases because it can quickly broaden the appeal of the products it acquires due to its size as well as easily assimilate the acquisitions into its own simplified back-office systems.Phillips also explained how making acquisitions benefits Oracle. “We get proven R&D, which supplements what we’ve already invested in,” he said. “We also get industry experts with decades of experience—a phenomenal asset for us.” Oracle’s current mission is to “redefine how people use and think about enterprise software,” Phillips said, with the company’s Fusion middleware lying at the heart of that focus for both Oracle’s existing applications and its planned new Fusion applications suite, due to appear in 2008. He added that the software industry has “never had a true test of what would happen” if a company continued to support and enhance its existing applications as well as debut a brand-new set of applications such as Fusion.“It’s unclear how it will play out,” Phillips said. “It doesn’t matter; we can afford it.” Oracle is working on new security capabilities beyond simple role-based security for applications, according to Phillips. What the vendor hopes to make possible in the future is the “hot” deployment of patches to its software—in other words, fixing a bug in a program on the fly without requiring any computer downtime.Phillips previewed two upcoming OpenWorld announcements: the unveiling of Configuration Support Manager and the Oracle Accelerate program.Part of Oracle’s Premium Support plan, Configuration Support Manager brings together all the configuration information about a customer’s IT setup, such as the version of the database being used, into a single place. That way, Oracle support staff can securely access that data to resolve IT issues quickly. Oracle has been beta testing the service with several hundred customers, Phillips said.Accelerate is a new initiative based on Oracle’s business accelerators focused on small to midsize businesses and governments to help speed up software development by providing help in determining system flows.The liveliest part of Phillips’ somewhat downbeat address came at the very start, as the Oracle president dribbled a basketball onto the stage and proceeded to score a point. The reason for the hoops setup was Oracle acquiring the naming rights to the Oakland Arena, home to the Golden State Warriors basketball team. Under the terms of a 10-year agreement between the IT vendor and the National Basketball Association club, the arena will now be known as The Oracle. The parties didn’t disclose the financial details of the deal.-China Martens, IDG News Service (Boston Bureau) Related Links: Oracle Buys Data Integration Firm Sunopsis Oracle Releases 1st Portal Product Since Acquisition Oracle Simplifies Its Patch Process Oracle Pays $98.5M to Settle PeopleSoft ChargesCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications Certifications Certifications Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe