Adobe Systems has snapped up video software company Serious Magic in a bid to capitalize on the increased prevalence of video on the Web.Serious Magic is known for easy-to-use video editing tools aimed at home and business users. They include Visual Communicator, for recording and editing video presentations, and Vlog It, for posting video to blogs.Adobe will continue to sell the Serious Magic products and also combine the company\u2019s technologies in future Adobe products, it said Wednesday. Adobe\u2019s video software includes the Premiere Elements editing suite and Flash Video, which is used to deliver video at YouTube and MySpace.com.Serious Magic, based in Folsom, Calif., is privately held, and financial terms of the acquisition weren\u2019t disclosed. Adobe said the purchase won\u2019t have a material impact on its finances. Mark Randall, Serious Magic\u2019s chief executive officer, will become chief strategist in Adobe\u2019s Dynamic Media division.Serious Magic also makes Ovation, for customizing PowerPoint presentations, and DV Rack, for recording video directly from a camcorder to a hard drive.The acquisition should help Adobe compete better with its rivals in video, which include Corel\u2019s Snapfire, Ulead Systems\u2019 VideoStudio and AIST\u2019s Movie DV.It\u2019s Adobe\u2019s second acquisition this month. Earlier it bought some vector graphics technologies from Actimagine that it will incorporate into Adobe Flash Lite, which is for mobile phones.-James Niccolai, IDG News Service (Paris Bureau)Related Links:\n\nAdobe Releases Acrobat 8, Updates Creative Suite\n\nAdobe Buys Actimagine, Extends Mobile Offerings\n\nAdobe Contribute 4 Released\n\nAdobe Offers New Photoshop Lightroom BetaCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage.