Adobe Systems has snapped up video software company Serious Magic in a bid to capitalize on the increased prevalence of video on the Web.Serious Magic is known for easy-to-use video editing tools aimed at home and business users. They include Visual Communicator, for recording and editing video presentations, and Vlog It, for posting video to blogs.Adobe will continue to sell the Serious Magic products and also combine the company’s technologies in future Adobe products, it said Wednesday. Adobe’s video software includes the Premiere Elements editing suite and Flash Video, which is used to deliver video at YouTube and MySpace.com.Serious Magic, based in Folsom, Calif., is privately held, and financial terms of the acquisition weren’t disclosed. Adobe said the purchase won’t have a material impact on its finances. Mark Randall, Serious Magic’s chief executive officer, will become chief strategist in Adobe’s Dynamic Media division. Serious Magic also makes Ovation, for customizing PowerPoint presentations, and DV Rack, for recording video directly from a camcorder to a hard drive.The acquisition should help Adobe compete better with its rivals in video, which include Corel’s Snapfire, Ulead Systems’ VideoStudio and AIST’s Movie DV. It’s Adobe’s second acquisition this month. Earlier it bought some vector graphics technologies from Actimagine that it will incorporate into Adobe Flash Lite, which is for mobile phones.-James Niccolai, IDG News Service (Paris Bureau)Related Links: Adobe Releases Acrobat 8, Updates Creative Suite Adobe Buys Actimagine, Extends Mobile Offerings Adobe Contribute 4 Released Adobe Offers New Photoshop Lightroom BetaCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost Sponsored by Rocket Software Why data virtualization is critical for business success Data is your most valuable resource—but only if you can access it fast enough to address present challenges. Data virtualization is the key. By Milan Shetti, CEO of Rocket Software Nov 28, 2023 4 mins Digital Transformation brandpost Sponsored by Rocket Software The hybrid approach: Get the best of both mainframe and cloud Cloud computing and modernization often go hand in hand, but that doesn’t mean the mainframe should be left behind. A hybrid approach offers the most value, enabling businesses to get the best of both worlds. By Milan Shetti, CEO Rocket Software Nov 28, 2023 4 mins Digital Transformation brandpost Sponsored by Rimini Street Dear Oracle Cloud…I need my own space Access results from a recent Rimini Street survey about why enterprises are rethinking their Oracle relationship and cloud strategy. By Tanya O'Hara Nov 28, 2023 5 mins Cloud Computing brandpost Sponsored by Rimini Street How to evolve IT systems into innovation engines Today’s IT leaders are more than eager to modernize with best-fit cloud solutions that drive innovation and rapid business impact, but they need to do so with ROI-based solutions. By Tanya O'Hara Nov 28, 2023 4 mins IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe