As I write this (Dec. 8), I’m just wrapping up my holiday shopping. This is early for me, but I knew if I wanted to shop online, I’d have to leave a couple of weeks for delivery. (Hey, I’d even get my column in early if it would help me avoid the malls.)Frankly, I am impressed by the improvements to the online shopping experience this year. Here are a few things that stood out:What am I buying? Visual display has improved dramatically. Lots of sites let you enlarge product photos, and some let you pan or view the product from different angles. Product descriptions at the sites I visited were generally clear and useful. Some offered an expanded, drill-down description as well.Shop by catalog, purchase online. Recognizing that scrolling through webpages, especially at home-connection speeds, is not most people’s idea of fun, many merchants now offer “Catalog Express” ordering, where you make your purchase decisions by leafing through a catalog, then go online and enter the product number into a search engine, which takes you directly to that product. Site design. When I did browse, I found the best designed and inviting site to be American Girl Store, which uses frames effectively to display products in categories.What’d I order? American Girl also has the most intuitive, user-friendly way to move back and forth between shopping and your order page, with its “Look Inside My Shopping Bag” button. Why’d I order that! In addition to letting me change the quantities I was ordering, a number of sites offered a one-click “delete this item” option-very useful for those of us who like to change our minds.Harry and David provides a list of people you’ve sent gifts to in the past, along with an option to send them the same thing or something different. Very handy.A few things need to happen before Web shopping really takes off, though, the first (and most significant) two involving speed.For the Web to really work for holiday shopping, companies have got to do something to ship items faster. Even I will brave the shopping mall rather than risk not having my daughter’s present arrive in time for Christmas morning.I did some shopping from home over my pathetic 28.8K connection and some from the office. The office experience was delightful; the home experience was time-consuming, frustrating and annoying.On at least one site, I was told items were in stock that, in fact, were not. Harry and David offered me a 20 percent discount in its offer by mail, but there was no way for me to take advantage of it on the site. Related content News Amazon to lay off 9,000 more workers, including some at AWS The latest round of Amazon layoffs will impact AWS, Twitch, advertising and PXT, CEO Andy Jassy said. By Jon Gold Mar 20, 2023 3 mins Technology Industry Cloud Computing BrandPost What’s next for network operations Broadcom: 2023 Tech Trends That Transform IT By Serge Lucio, Vice President and General Manager, Agile Operations Division Mar 20, 2023 8 mins IT Leadership Networking BrandPost Digital transformation obstacles: Stubborn challenges, what to do about them Value Stream Management is an increasingly essential approach to strategic transformation initiatives. To help teams more fully capitalize on the opportunities it presents, Broadcom is holding its third annual VSM Summit. By Marla Schimke, Head of Product and Growth Marketing, Broadcom's Enterprise Software Division Mar 20, 2023 3 mins Devops Software Development Feature CEO directives: Top 5 initiatives for IT leaders As organizations change course with economic gyrations, collaboration between IT and business becomes priority No. 1 for CEOs. By Stacy Collett Mar 20, 2023 7 mins IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe