Microsoft Monday unveiled a digital rights management (DRM) platform designed to protect a wide range of mobile content.Microsoft PlayReady, introduced at the 3GSM conference in Barcelona, can protect standard audio and video files, ringtones, pictures, games, wallpaper and other content that operators sell to mobile users. The technology aims to support operators that are working to meet the growing demand from end users for mobile content, Microsoft said. A number of service providers including Telefonica, Verizon Wireless, Bouygues Telecom and AT&T have said they plan to use the technology, Microsoft said. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe PlayReady supports a variety of models used by operators to sell content including subscription, rental and pay-per-view. It is compatible with Windows Media Audio, AAC, Windows Media Video and H.264 media formats. Mobile users who buy content with the protection will be able to move content between their devices. In addition, PlayReady is backward compatible with Windows Media DRM 10, so devices that support PlayReady can access content that carries Windows Media DRM. PlayReady will become available for implementation in the first half of 2007. — Nancy Gohring, IDG News Service (Dublin Bureau)Related Links: Microsoft Sues DRM Hackers Microsoft to Patch App that Strips DRM Tech A Fight About Rights to CopyCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content news CIO Announces the CIO 100 UK and shares Industry Recognition Awards in flagship evening celebrations By Romy Tuin Sep 28, 2023 4 mins CIO 100 IDG Events Events feature 12 ‘best practices’ IT should avoid at all costs From telling everyone they’re your customer to establishing SLAs, to stamping out ‘shadow IT,’ these ‘industry best practices’ are sure to sink your chances of IT success. By Bob Lewis Sep 28, 2023 9 mins CIO IT Strategy Careers interview Qualcomm’s Cisco Sanchez on structuring IT for business growth The SVP and CIO takes a business model first approach to establishing an IT strategy capable of fueling Qualcomm’s ambitious growth agenda. By Dan Roberts Sep 28, 2023 13 mins IT Strategy IT Leadership feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Innovation Emerging Technology Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe