One of Europe’s largest shoe companies plans to embed wireless chips in shoes sold at hundreds of stores across the continent.Under a deal announced Friday, Checkpoint Systems will provide Reno with radio frequency identification (RFID) tags and store tagging systems.The tagging specialist will deliver wafer-thin RFID chips designed especially for shoes from its Asian production facilities, in addition to systems that allow checkout clerks to quickly and easily deactivate tagged products. By having the tags integrated into its shoes, Reno aims to curb theft for both boxed products and those on display, as well as shoes customers try on in the stores. Reno has been using RFID technology to track product shipments from its factories to its stores for several years but has not yet used the technology to track individual products inside each store.The shoe company, based in Thaleischweiler-Froschen, Germany, operates more than 700 stores in 15 countries. It is a member of the Hamm-Reno-Group, which has more than 1,700 outlets across Europe. Last year, Checkpoint Systems landed a deal with German retail giant Metro to supply RFID systems. The German retail giant, with more 2,300 supermarkets and wholesale, department and electronics stores, is collaborating with several IT companies, including IBM, Intel and SAP, and more than 40 additional consumer goods and technology suppliers to develop RFID systems for the retail sector.RFID tagging is expected to be a main theme at this year’s Cebit trade show, which begins March 15 in Hanover, Germany.-John Blau, IDG News Service (Dusseldorf Bureau)Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content feature 4 remedies to avoid cloud app migration headaches The compelling benefits of using proprietary cloud-native services come at a price: vendor lock-in. Here are ways CIOs can effectively plan without getting stuck. By Robert Mitchell Nov 29, 2023 9 mins CIO Managed Service Providers Managed IT Services case study Steps Gerresheimer takes to transform its IT CIO Zafer Nalbant explains what the medical packaging manufacturer does to modernize its IT through AI, automation, and hybrid cloud. By Jens Dose Nov 29, 2023 6 mins CIO SAP ServiceNow feature Per Scholas redefines IT hiring by diversifying the IT talent pipeline What started as a technology reclamation nonprofit has since transformed into a robust, tuition-free training program that seeks to redefine how companies fill tech skills gaps with rising talent. By Sarah K. White Nov 29, 2023 11 mins Diversity and Inclusion Hiring news Saudi Arabia will host the World Expo 2030 in Riyadh By Andrea Benito Nov 28, 2023 4 mins Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe