One of Europe’s largest shoe companies plans to embed wireless chips in shoes sold at hundreds of stores across the continent.Under a deal announced Friday, Checkpoint Systems will provide Reno with radio frequency identification (RFID) tags and store tagging systems.The tagging specialist will deliver wafer-thin RFID chips designed especially for shoes from its Asian production facilities, in addition to systems that allow checkout clerks to quickly and easily deactivate tagged products. By having the tags integrated into its shoes, Reno aims to curb theft for both boxed products and those on display, as well as shoes customers try on in the stores. Reno has been using RFID technology to track product shipments from its factories to its stores for several years but has not yet used the technology to track individual products inside each store.The shoe company, based in Thaleischweiler-Froschen, Germany, operates more than 700 stores in 15 countries. It is a member of the Hamm-Reno-Group, which has more than 1,700 outlets across Europe. Last year, Checkpoint Systems landed a deal with German retail giant Metro to supply RFID systems. The German retail giant, with more 2,300 supermarkets and wholesale, department and electronics stores, is collaborating with several IT companies, including IBM, Intel and SAP, and more than 40 additional consumer goods and technology suppliers to develop RFID systems for the retail sector.RFID tagging is expected to be a main theme at this year’s Cebit trade show, which begins March 15 in Hanover, Germany.-John Blau, IDG News Service (Dusseldorf Bureau)Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content brandpost From edge to cloud: The critical role of hardware in AI applications The rise of generative artificial intelligence By Broadcom Jun 06, 2023 5 mins Machine Learning Artificial Intelligence brandpost The new value calculator: Levers for business optimization Squeezing maximum value out of your data is not only about cost-savings—it’s time to create significant potential by transforming your competitive position. By Sandrine Ghosh Jun 06, 2023 5 mins Data Management brandpost The new wave of data observability Innovative ‘applied observability’ can detect issues and diagnose their root causes swiftly and effectively. By Sandrine Ghosh Jun 06, 2023 4 mins Data Management brandpost Let Business Needs Guide Your Winning Data Team With skill shortages continuing, IT leaders must optimize their data science team investment. Start with your organization’s key objectives. By Paul Gillin Jun 06, 2023 3 mins Business Intelligence Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe