Since this story was originally posted, it has been corrected to clarify the printer features described in the final paragraph.Hewlett-Packard (HP) is upgrading its inkjet printers to appeal to small business owners for whom a big business machine is too expensive but a small consumer-oriented printer inadequate.Meanwhile, HP faces new competition in the consumer printer market from Eastman Kodak, which introduced new inkjet printers Monday.HP on Tuesday launched the HP Officejet J5700 printer series, scheduled to go on sale this month at a starting list price of US$149. Also coming on the market, in March, is the Officejet Pro K5400 series, starting at $149, and the Officejet Pro L7000, starting at $299. Each of the new printers is identified as “All-In-One,” which means they can print, scan, copy and fax documents. HP is migrating down to the sub-$300 market features previously available in more expensive laser printers used by businesses and large enterprises, said Karl Schwenkmeyer, vice president of marketing for inkjet systems within HP’s Imaging and Printing Group.HP seeks to dispel some misconceptions about how inkjet printers can’t handle business workloads because they are too slow, expensive to maintain and unreliable, Schwenkmeyer said. He said the printers can print color pages for as low as $0.06 each and black ink documents at as low as $0.015 each. And the machines are engineered to print 7,500 pages a month without a failure. Offering new features in lower-priced printers is a lot like carmakers that first put antilock brakes only in luxury cars but now also offer them in compacts, said Robert Palmer, director of printer research at InfoTrend, a printing market research firm.“There’s nothing here that is really new, but they [HP] have done a good job of putting products out that are more robust,” said Palmer.HP holds a market share lead of 50 percent in the inkjet printer market, according to 2005 InfoTrend numbers, said Palmer. Lexmark International follows with 16 percent, while Dell has 15 percent. Seiko Epson has 12 percent and Canon 8 percent. But one more company is lining up to challenge HP.Kodak entered the consumer inkjet market on Tuesday with models that aim for the heart of HP’s printing profitability: the replacement ink cartridges. Kodak’s replacement cartridges list for $9.99 for black ink and $14.99 for five-color ink, about half what HP and other brands charge.Different models of the Kodak machines, which can print, scan and copy—but not fax—documents, list for $149.99 and $199.99. One higher-end model, which lists for $299.99, can fax documents. They are also targeted at consumers and home-based business operators. -Robert Mullins, IDG News Service (San Francisco Bureau)Check out our CIO News Alerts and Tech Informer pages for more updated news coverage. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe