The ILO Institute (Innovation in Large Organizations) yesterday released the results of a survey of 50 senior executives at multibillion-dollar companies, asking them about their innovation initiatives.\u00a0The findings reveal a discrepancy between corporations\u2019 support for innovation and the marketplace\u2019s thirst for the new products, services and processes those efforts yield. In short, the marketplace does not appear to have the same appetite for innovation that companies have, according to Dr. Peter Temes, president of the Fairfield, Conn.-based membership organization. He notes in a press release summarizing the survey findings that companies investing in innovation initiatives may be blindsided by the fact that the marketplace isn\u2019t ready to absorb new products. As a result, their new product introductions may fail. \u201cFirms that lower the cost of failure and shorten the cycle time of experimentation are best positioned to apply the lessons of these failures to refine or redirect innovation initiatives,\u201d the ILO Institute concludes. -Meridith LevinsonCheck out our CIO News Alerts and Tech Informer pages for more updated news coverage.