The founder Leonard Riggio The son of a semiprofessional boxer, Riggio dropped out of New York University to open a student bookstore in 1965. In 1971, he bought an unprofitable seller of textbooks in Greenwich Village called Barnes & Noble. The rest is history.The online defender of Barnes & Noble’s honor Stephen RiggioStephen, Leonard’s younger brother, worked at the mother ship before founding Barnesandnoble.com in May 1997. He is now vice chairman of the dotcom and acts as CEO. The outsider Jonathan BulkeleyBulkeley, who started America Online’s British operation, was named CEO of Barnesandnoble .com in November 1998. He abruptly left in January of 2000, relinquishing the operation to the Riggio family.The technology leader Gary King King was hired as CIO of Barnesand-noble.com in December 1998, after 11 years at Avon Products. Now executive vice president of operations and CTO, King oversaw the creation of Barnesandnoble.com’s infrastructure and supply chain capabilities. The nemesis Jeff BezosOnce the upstart competitor, the Amazon .com founder is the number-one Web bookseller. But he’s still got to convince Wall Street that he understands what profit means. Related content opinion The Importance of Identity Management in Security By Charles Pelton Nov 28, 2023 5 mins Cybercrime Artificial Intelligence Data Management brandpost Sponsored by Rocket Software Why data virtualization is critical for business success Data is your most valuable resource—but only if you can access it fast enough to address present challenges. Data virtualization is the key. By Milan Shetti, CEO of Rocket Software Nov 28, 2023 4 mins Digital Transformation brandpost Sponsored by Rocket Software The hybrid approach: Get the best of both mainframe and cloud Cloud computing and modernization often go hand in hand, but that doesn’t mean the mainframe should be left behind. A hybrid approach offers the most value, enabling businesses to get the best of both worlds. By Milan Shetti, CEO Rocket Software Nov 28, 2023 4 mins Digital Transformation brandpost Sponsored by Rimini Street Dear Oracle Cloud…I need my own space Access results from a recent Rimini Street survey about why enterprises are rethinking their Oracle relationship and cloud strategy. By Tanya O'Hara Nov 28, 2023 5 mins Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe