Nowhere is the adage “time is money” truer than in a law firm, where efficiency is measured in billable hours. When Greenberg Traurig, which has 800 attorneys and lobbyists in 17 offices around the United States and one office in Brazil, sought a way to save time, it turned to videoconferencing. “To fly someplace for a one-hour meeting can cost you a whole day,” says Jay Nogle, the firm’s director of legal systems and IT point man. “An attorney on a plane can’t interact with associates or clients, so there’s a whole lot of lost productivity.”In January 2000, the firm tapped Portsmouth, N.H.-based Video Network Communications Inc. (VNCI) to install its PC-based, TV-quality system in conference and training rooms and on the desktops of managing partners. The VNCI product provides real-time, 30-frames-per-second video?meaning that a wave of the hand doesn’t look choppy onscreen?and is routed over existing copper phone lines, so there was no need to increase bandwidth. The typical installation cost for all clients is about $2,500 to $3,000 per end point, says VNCI Vice President of Sales and Marketing Stephen LaMarche.The videoconferencing capabilities have been an instant hit; schedules for the conference and training rooms fill up promptly. Many clients won’t talk about certain matters on the phone, says Nogle. “If a litigation client in our Phoenix office needs to talk to our tax specialist in New York, they can have a videoconference in a matter of minutes without losing the sense of trust they get from seeing [their lawyer]. And in our business, it’s all about trust.” Related content BrandPost Helping the C-suite leverage their network as a business-boosting asset By Tanya O'Hara Mar 28, 2023 3 mins IT Leadership Opinion 5 hard questions every IT leader must answer Strong leadership is vital to IT success — and shouldn’t be taken for granted. Continual self-reflection is essential for knowing whether it’s time to restructure your approach to leading IT. By Thornton May Mar 28, 2023 5 mins Business IT Alignment IT Leadership Feature CIOs address the impact of hybrid work Assessing how some of the most progressive CIOs strive to provide both technological and emotional support for a dispersed workforce. By Pat Brans Mar 28, 2023 8 mins CIO Remote Work Employee Experience BrandPost Smart UPS Connectivity: what it is and why you need it By Veronica Lew Mar 27, 2023 4 mins Remote Access Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe