When you’ve got a luxury travel service that caters to the likes of Tiger Woods and Arnold Schwarzenegger, it pays to keep tabs on what your customers want.That need inspired NetJets—a company that provides paying customers “fractional ownership” of private aircraft—to build a custom CRM system that monitors a fleet of more than 500 jets and tracks 2,800 pilots as they make a quarter-million flights this year for patrons who pay millions of dollars for guaranteed anywhere, anytime air travel.The system, called IntelliJet 2, is the third generation of an application originally written for DOS. But where the old system required considerable manual tracking, the latest version tracks details of every flight and can quickly and automatically adjust as customer needs change, even at the last moment (such as requiring a larger plane, changing destinations or even wanting a particular bottle of wine on the flight). “We’re very flexible in the way that we allow our customers to use our service,” says NetJets CIO Mike Midkiff. “We allow them to make changes at any time, up to and even after the departure.”The system combines custom code built around Persistence Software’s Data Services platform, which guarantees that users always have the most up-to-date information, regardless of their location. IntelliJet 2 can even push last-second information to flight crews via BlackBerry pagers. And future upgrades will allow NetJets suppliers, such as limo services and travel agencies, to receive automatic updates to itineraries. Related content brandpost Sponsored by Palo Alto Networks Operational technology systems require a robust Zero Trust strategy in 2024 Zero Trust provides a foundation for creating a stronger security posture in 2024. By Navneet Singh, vice president of marketing, network security, Palo Alto Networks Dec 05, 2023 6 mins Security brandpost Sponsored by AWS in collaboration with IBM How digital twin technology is changing complex industrial processes forever As the use cases for digital twins proliferate, it is becoming clear that data-driven enterprises with a track record of innovation stand the best chance of success. By Laura McEwan Dec 05, 2023 4 mins Digital Transformation brandpost Sponsored by AWS in collaboration with IBM Why modernising applications needs to be a ‘must’ for businesses seeking growth Around one-third of enterprises are spending heavily on application modernisation and aiming for cloud native status. The implications for corporate culture, structure and priorities will be profound. By Laura McEwan Dec 05, 2023 5 mins Digital Transformation opinion 11 ways to reduce your IT costs now Reorienting IT’s budget toward future opportunities is a big reason why CIOs should review their IT portfolios with an eye toward curbing unnecessary spending and realizing maximum value from every IT investment. By Stephanie Overby Dec 05, 2023 11 mins Budget Cloud Management IT Governance Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe