When you’ve got a luxury travel service that caters to the likes of Tiger Woods and Arnold Schwarzenegger, it pays to keep tabs on what your customers want.That need inspired NetJets—a company that provides paying customers “fractional ownership” of private aircraft—to build a custom CRM system that monitors a fleet of more than 500 jets and tracks 2,800 pilots as they make a quarter-million flights this year for patrons who pay millions of dollars for guaranteed anywhere, anytime air travel.The system, called IntelliJet 2, is the third generation of an application originally written for DOS. But where the old system required considerable manual tracking, the latest version tracks details of every flight and can quickly and automatically adjust as customer needs change, even at the last moment (such as requiring a larger plane, changing destinations or even wanting a particular bottle of wine on the flight). “We’re very flexible in the way that we allow our customers to use our service,” says NetJets CIO Mike Midkiff. “We allow them to make changes at any time, up to and even after the departure.”The system combines custom code built around Persistence Software’s Data Services platform, which guarantees that users always have the most up-to-date information, regardless of their location. IntelliJet 2 can even push last-second information to flight crews via BlackBerry pagers. And future upgrades will allow NetJets suppliers, such as limo services and travel agencies, to receive automatic updates to itineraries. Related content feature Expedia poised to take flight with generative AI CTO Rathi Murthy sees the online travel service’s vast troves of data and AI expertise fueling a two-pronged transformation strategy aimed at growing the company by bringing more of the travel industry online. By Paula Rooney Jun 02, 2023 7 mins Travel and Hospitality Industry Digital Transformation Artificial Intelligence case study Deoleo doubles down on sustainability through digital transformation The Spanish multinational olive oil processing company is immersed in a digital transformation journey to achieve operational efficiency and contribute to the company's sustainability strategy. By Nuria Cordon Jun 02, 2023 6 mins CIO Supply Chain Digital Transformation brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe