Assign resources. Responsibility for marketing IT and communicating value has to be someone’s job (or at least part of it). Commit both personnel and financial resources.Create a customer value map. Who are your customers? What do they value? How do they measure IT success?Establish a catalog of products and services. Make it clear what you do for the business and external partners.Write a mission statement. Express what you are doing, what you value and how you are aligned with the business. Prepare quarterly business reviews. Evaluate each product and service area in terms of their internal performances.Create an integrated Balanced Scorecard. Use metrics to demonstrate IT’s value internally. Establish a communication continuum. From daily customer briefings to internal and external newsletters, town hall meetings, and value-focused quarterly and annual reviews. Source: Meta Group and Creative IT Marketing Related content brandpost Sponsored by SAP Generative AI’s ‘show me the money’ moment We’re past the hype and slick gen AI sales pitches. Business leaders want results. By Julia White Nov 30, 2023 5 mins Artificial Intelligence brandpost Sponsored by Zscaler How customers capture real economic value with zero trust Unleashing economic value: Zscaler's Zero Trust Exchange transforms security architecture while cutting costs. By Zscaler Nov 30, 2023 4 mins Security brandpost Sponsored by SAP A cloud-based solution to rescue millions from energy poverty Aware of the correlation between energy and financial poverty, Savannah Energy is helping to generate clean, competitively priced electricity across Africa by integrating its old systems into one cloud-based platform. By Keith E. Greenberg, SAP Contributor Nov 30, 2023 5 mins Digital Transformation feature 8 change management questions every IT leader must answer Designed to speed adoption and achieve business outcomes, change management hasn’t historically been a strength of IT orgs. It’s time to flip that script by asking hard questions to hone change strategies. By Stephanie Overby Nov 30, 2023 10 mins Change Management Change Management IT Operations Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe