Assign resources. Responsibility for marketing IT and communicating value has to be someone’s job (or at least part of it). Commit both personnel and financial resources.Create a customer value map. Who are your customers? What do they value? How do they measure IT success?Establish a catalog of products and services. Make it clear what you do for the business and external partners.Write a mission statement. Express what you are doing, what you value and how you are aligned with the business. Prepare quarterly business reviews. Evaluate each product and service area in terms of their internal performances.Create an integrated Balanced Scorecard. Use metrics to demonstrate IT’s value internally. Establish a communication continuum. From daily customer briefings to internal and external newsletters, town hall meetings, and value-focused quarterly and annual reviews. Source: Meta Group and Creative IT Marketing Related content feature 10 most popular IT certifications for 2023 Certifications are a great way to show employers you have the right IT skills and specializations for the job. These 10 certs are the ones IT pros are most likely to pursue, according to data from Dice. By Sarah K. White May 26, 2023 8 mins Certifications Careers interview Stepping up to the challenge of a global conglomerate CIO role Dr. Amrut Urkude became CIO of Reliance Polyester after his company was acquired by Reliance Industries. He discusses challenges IT leaders face while transitioning from a small company to a large multinational enterprise, and how to overcome them. By Yashvendra Singh May 26, 2023 7 mins Digital Transformation Careers brandpost With the new financial year looming, now is a good time to review your Microsoft 365 licenses By Veronica Lew May 25, 2023 5 mins Lenovo news Alteryx works in generative AI for speedy analytics results OpenAI integration and AI wizardry for report generation are aimed at making Alteryx’s analytics products more accessible. By Jon Gold May 25, 2023 3 mins Analytics Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe