CIO Magazine: October Issue

Big Data Analytics Gets Smarter With Location-based Services

Mapping intelligence isn't just for retailers anymore. Advanced analytics uses location data to reveal new insights about customers and strategy.

Big data analytics hand touchscreen user man

The "location, location, location" slogan takes on fresh meaning when Jones Lang LaSalle, a $4 billion global real estate firm, applies big-data analytics to it. For every pair of coordinates on a digital map, there are data sets to explore, including basic economic trends and questions related to business operations.

Where should a multinational build a research center to attract and keep engineers in India? What is the risk of soil deteriorating if there's an earthquake near a client's data center in the Pacific Northwest? How should a global bank revise its ATM network in Singapore to boost performance?

Jones Lang LaSalle finds answers in its cloud-based mapping services hub, called MapIT. Launched this year, the system centralizes the formerly disconnected activities of 5,700 global users of disparate mapping tools, says Wayne Gearey, location intelligence officer.

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